Is SEO Dead? I don’t know, but it sure doesn’t hold a candle to the power of Social Media signals these days. I think a lot of people much smarter than I will agree with that statement. So if Social Media is becoming arguably more important than Search Engine Optimization, what are you doing about Social Media Optimization?
You talked, and we listened – today we launched a new service to make it even easier for brands to secure their online presence in one place, by adding a graphical USPTO Trademark Search and Registration service to KnowEm.com. In our continuing hope to make KnowEm a one-stop-shop for all your business branding and marketing needs, we thought it was a natural extension of our service offerings to allow business and inidivuals the chance to trademark their brands.
Microsoft released an announcement today that as of March 3rd, 2011, they will no longer be making editorial investigations into “complaints about trademarks used as keywords to trigger ads on Bing & Yahoo! Search in the United States and Canada.” What this basically means is they are allowing anyone to bid on a trademarked term for PPC (Pay Per Click) advertising, even if someone else owns the trademark on that term. They still, however, will investigate text within the ads (note their new “Investigations” policy).
A few days ago Matt Cutts of the Google Web Search Quality Team announced that Google is going to start factoring signals from social networks such as Twitter and Facebook in their search engine rankings and results. This marks a shift from a video Cutts made in May 2010 in which he reported Google was not looking at social results.
It was recently reported that the state of Israel purchased the Twitter username @Israel from a private individual named Israel Meléndez for an undisclosed sum, which by some reports may be as much as six figures. You read that right – the Nation of Israel paid for a Twitter username from some guy that runs a porn site in Miami. He gave the prime minister Binyamin Netanyahu his password, and then they handed him a check.
A recent tweet by Andrew Nystrom of RedBull brought attention to a growing trend we’ve noticed in Social Media sites such as Twitter and Facebook — that of Typosquatting. Typosquatting is a form of brandjacking/cybersquatting in which someone registers the misspelling of a brand or trademark term in an attempt to capture traffic from a legitimate well-known entity. In the case of social networks, this is done by using the misspelling of a username, such as in Justin Bieber’s case. The real @justinbieber has 5.2 million followers, but a misspelled dupe account of @justinbeiber (the i and e transposed) with zero tweets already has over 16,000 followers.
We’re very pleased to announce today that we’ve added 20 new international TLDs (top-level domains) to our free service which checks domain name availability, bringing our total number of domain extensions searched to over 60. The new domains are a result of our continued commitment to provide marketers, trademark specialists, and branding managers a one-stop shop for everything related to branding.
KnowEm, the company working to help brands manage their identity across the social web, launched a new family of premier services designed to further help Fortune 500 corporations and small businesses alike stake their claim in the ever-changing social media landscape. Additionally, the company announced that it has recently acquired FriendsCall.Me, a service that enables companies to manage their personal brands on the web, for an undisclosed amount.