Search Engine Optimization,Social Media

Social Media Optimization (SMO) Is The New SEO

25 Jul , 2013  

Hot

Is SEO Dead? I don’t know, but it sure doesn’t hold a candle to the power of Social Media signals these days. I think a lot of people much smarter than I will agree with that statement. So if Social Media is becoming arguably more important than Search Engine Optimization, what are you doing about Social Media Optimization?

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Republished,Social Media

KnowEm Launches USPTO Trademark Search and Registration Service

28 May , 2011  

Writing in notebook with laptop

You talked, and we listened – today we launched a new service to make it even easier for brands to secure their online presence in one place, by adding a graphical USPTO Trademark Search and Registration service to KnowEm.com.  In our continuing hope to make KnowEm a one-stop-shop for all your business branding and marketing needs, we thought it was a natural extension of our service offerings to allow business and inidivuals the chance to trademark their brands.

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News,Republished,Social Media

Microsoft Follows Google’s Rules of Trademark Use In PPC

16 Feb , 2011  

Microsoft as Google

Microsoft released an announcement today that as of March 3rd, 2011, they will no longer be making editorial investigations into “complaints about trademarks used as keywords to trigger ads on Bing & Yahoo! Search in the United States and Canada.” What this basically means is they are allowing anyone to bid on a trademarked term for PPC (Pay Per Click) advertising, even if someone else owns the trademark on that term. They still, however, will investigate text within the ads (note their new “Investigations” policy).

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News,Social Media

Google Announces Social Media to Influence Search Rankings

22 Dec , 2010  

influence

A few days ago Matt Cutts of the Google Web Search Quality Team announced that Google is going to start factoring signals from social networks such as Twitter and Facebook in their search engine rankings and results. This marks a shift from a video Cutts made in May 2010 in which he reported Google was not looking at social results.

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Republished,Social Media

If a Country Can’t Reclaim a Username, What Chance Do You Have?

15 Sep , 2010  

sad and lonely

It was recently reported that the state of Israel purchased the Twitter username @Israel from a private individual named Israel Meléndez for an undisclosed sum, which by some reports may be as much as six figures. You read that right – the Nation of Israel paid for a Twitter username from some guy that runs a porn site in Miami. He gave the prime minister Binyamin Netanyahu his password, and then they handed him a check.

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News,Social Media

The New Threat of Typosquatting (Misspelled Brands) in Social Media

14 Sep , 2010  

typos

A recent tweet by Andrew Nystrom of RedBull brought attention to a growing trend we’ve noticed in Social Media sites such as Twitter and Facebook — that of Typosquatting. Typosquatting is a form of brandjacking/cybersquatting in which someone registers the misspelling of a brand or trademark term in an attempt to capture traffic from a legitimate well-known entity. In the case of social networks, this is done by using the misspelling of a username, such as in Justin Bieber’s case. The real @justinbieber has 5.2 million followers, but a misspelled dupe account of @justinbeiber (the i and e transposed) with zero tweets already has over 16,000 followers.

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News,Social Media

KnowEm Adds 20 More Domains to Domain Name Checking Service

4 Sep , 2010  

We’re very pleased to announce today that we’ve added 20 new international TLDs (top-level domains) to our free service which checks domain name availability, bringing our total number of domain extensions searched to over 60. The new domains are a result of our continued commitment to provide marketers, trademark specialists, and branding managers a one-stop shop for everything related to branding.

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News,Press Releases,Social Media

Social Media Management Firm KnowEm Acquires FriendsCall.Me

21 Jan , 2010  

KnowEm Username Check

KnowEm, the company working to help brands manage their identity across the social web, launched a new family of premier services designed to further help Fortune 500 corporations and small businesses alike stake their claim in the ever-changing social media landscape. Additionally, the company announced that it has recently acquired FriendsCall.Me, a service that enables companies to manage their personal brands on the web, for an undisclosed amount.

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Search Engine Optimization

Six SEO Techniques Which Will Destroy Your Website

8 Jul , 2009  

lonely man walking

Sometimes it just seems easier to point out what your clients are doing wrong rather than work at explaining all the different ways to do it right. So here are six SEO Techniques I’ve noticed which will destroy your website, blog, or shopping cart site in search engine results. These are by no means the only things you can do wrong to hurt your website – I’m sure if you work hard you can find a few more – but these are some mistakes I’ve actually made so I’ve seen the sometimes disastrous results.

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News,Search Engine Optimization

The April Google PageRank Update and Why I Don’t Care (But You Do)

2 Apr , 2009  

Google logo square large

Over the course of yesterday and today Google updated it’s Toolbar PageRanks for websites. I would like to say that’s awesome, because BarryWise.com is now a PageRank 5, but the truth is I really don’t care. When I first started working on this blog in May of last year the PageRank was 0. That was a little less than a year ago; I said I would raise the PageRank and I did. But the truth is the traffic and exposure which this blog has gotten over the course of the past year has not correlated with the PageRank increases.

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News,Press Releases

Completed Another Social Networking Tool: CheckUserNames.com

27 Feb , 2009  

logo-checkusernames

This one is (a little) more useful than TweetWasters. My new site, CheckUserNames.com, allows you to check the availability of your potential new username across dozens of popular social networking sites (MySpace, Delicious, LinkedIn, etc.). Due to the increasing demand for staking your claim on your brand name across the interwebz, this little tool should come in handy for some of you.

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