A Successful Long Tail Marketing Case Study
One of the best SEO tricks an online marketer can use today is targeting long tail keywords. Long tail keywords are those rarely used 3 and 4 word phrases which your site comes up for in search engine results.
For example, if you type “windows” into Google you’re going to see Microsoft.com ranks first in the SERP (Search Engine Result Page). But if you type in “double pane glass windows” you’re going to find something different altogether. The one term keyword “windows” is going to be extremely competitive to rank for since it returns 1.6 billion results in Google (and I doubt you’re going to outrank Microsoft.com anytime soon). It’s going to be easier to have your website show up in the results for “double pane glass windows,” which is a long tail keyword.
One term keywords are so competitive because lots of people are searching for them. “Windows” gets about 5,000 daily searches - “double pane glass windows” gets about 5. So while it may be easier for you to rank first in the long tail search results, you’re not going to get rich quick with 5 visitors a day. But what if instead of targeting 3 or 4 one term keywords you targeted about 1 or 2 hundred long tail keywords. Ah, now you’re starting to see the light. All of a sudden the 5 visitors finding you via each long tail keyword total about 500 to 1,000 visitors in daily traffic.
In order to demonstrate successful long tail keyword marketing, take a look at some marketing/ad copy I wrote last week for a client of ITCN NJ Web Design and Marketing, Greets And Treats Unique Gifts. Titled Switch Flops: The answer to cheap, personalized flip flops, the ad copy specifically targets long tail keywords. We threw in some targeted links and an embedded YouTube video, and we made a successful landing page for sales. How many sales? Just five days after I launched the article they sold $200 in one day from long tail results alone.
Some keywords (these are only three of about three dozen so far) which have shown up in the logs from actual visitors include:
“switch flops” - #3 on Google
“switch changeable flip flops” - #1 on Google
“changeable straps for flip flops” - #7 on Google
And this is only one week after I wrote the page! In time we’ll see these increase in the SERPs as I apply more ITCN SEO techniques to the page.
Related Post:
How to Choose Long Tail Keywords
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