Comments on: Soul-Crushing Failures with Google Adwords PPC Marketing

By: Laura

Laura — Tue, 28 Jul 2009 22:10:44 +0000

It takes a brave man to admit something failed. But the better man succeeds when he learns from it.

I’m sure there’s a probverb hiding in there somewhere.

Thank you for sharing your experiences with us. SEO only seems to be about people telling you want you should so and how it worked for them.

By: Faster

Faster — Thu, 19 Feb 2009 17:51:15 +0000

I’ve lost almost $1000 in a day on PPC before…it’s tricky stuff if you don’t know what you are doing…

Sometimes putting #s in your ads can really escalate your CTR though…

By: Barry Wise

Barry Wise — Tue, 07 Oct 2008 20:17:19 +0000

@Neilzb – you’re a very optimistic person! But correct, after tweaking it has turned out to be profitable. Just goes to show you that PPC takes work, it’s not just pay for a keyword and get traffic …

By: Neilzb

Neilzb — Tue, 07 Oct 2008 14:25:40 +0000

I’m going to go against the grain here and say that I dont think that was a fail at all. :)

The way I see it, you ran with a campaign and it broke even. Now your taking that campaign and tweaking it to go from break to profitable…

I’d reserve final judgement until its making a good profit, but I think that one goes in the ‘win’ pile.

By: Jacob

Jacob — Thu, 25 Sep 2008 16:23:28 +0000

Hello,
Nice Post. Even i hate PPC because of this. Waste of money.

Regards.

By: Brooke Coin

Brooke Coin — Wed, 24 Sep 2008 15:35:24 +0000

I think it’s a wonderful post.
I was just searching for information about Google Adwords on the web and I am glad I run into your post, and so fast too (I taught it will take for ever since I didn’t know where to start searching).
I have a friend that would like to read it too and I will definitely send him a link now (since I can’t find the “tell a friend” button – I think it should be more obvious were it is).
I have also bookmarked this site and surly will come to read some more of your other posts.
Can you add some resources where I can find additional information?
Thank you again for this great post.
Brooke

By: Sebastian Graham

Sebastian Graham — Tue, 23 Sep 2008 05:05:45 +0000

Hey, congratulations on failing! It takes a smart mind to realise when and why.

Good luck optimising your landing pages, it’s a long process, but you’ll get there! It is one of the most important thing to do.

Be aware that it takes some of your historical data as well, so new campaigns have (slightly) higher costs than existing.