Comments on: Marketing Your Online Presence: Banner Ads or Text Links

By: Artur | Seo.Net

Artur | Seo.Net — Wed, 27 May 2009 21:11:40 +0000

Well, if it’s a consumer product you are selling, you have probably to use all kinds of advertisements to build you brand, because text can’t show your logo.
But as always, what is a return on your investment? Long term strategy is very important. In other case you are just wasting your time and money.

Barry, it was a pleasure to read your posts.
Take care

By: internet marketing consultant

internet marketing consultant — Fri, 24 Apr 2009 16:53:17 +0000

The key is the way to use the anchor text in appropiatte places, in order to get very quality links.

By: Barry Wise

Barry Wise — Fri, 06 Feb 2009 22:16:53 +0000

@travel – Yes, Flash certainly will help entice users to click on banner ads. I was speaking more about static graphic banners.

By: Travel Guy

Travel Guy — Fri, 06 Feb 2009 14:46:04 +0000

How about flash ads? I somehow agree with your banner ads concept, but if you use good flash, doesn’t that make people click on it?

By: SU8ataFr

SU8ataFr — Tue, 09 Dec 2008 21:14:26 +0000

We tried to buy link from TLA and it didn’t worked at all.

By: SEO

SEO — Fri, 28 Nov 2008 08:40:02 +0000

I’m not suggesting buying links at all, in fact, I’ve never bought a single link in my life.

What I’m saying is to get a new site off the ground, I like to think that my new site can be of value to a more established site in my industry and get a link from them by providing some value to their readers.
Getting a few high quality links to your new site can be very effective for getting indexed and an initial ranking.

By: Affordable SEO

Affordable SEO — Wed, 26 Nov 2008 22:46:31 +0000

Banner ads are usually more expansive and provide lower click-through rates than well positioned text links. Some would argue that banners have more branding value but if you are getting more visitors with your text link, they will see your brand once they end up on your website anyway. If I had to use a banner ad, I would probably pick a well targeted newsletter.

By: Barry Wise

Barry Wise — Wed, 26 Nov 2008 07:16:20 +0000

@SEO It can definitely be difficult to get your new sites noticed. But Google is reporting more each day that paid links will be penalized, so it’s a fine line you’re walking if you consider paying for links. If you do, Google guidelines maintain that the links must be designated as nofollow.

By: SEO

SEO — Wed, 26 Nov 2008 07:11:21 +0000

I agree that great content will be linked to naturally, but it’s getting that great content noticed first! Using anchor text in good related content on related sites is the best way to get your site up there with the big boys in the industry!
I feel that you need to give your site a boost, especially in the beginning stages, with some link building.
What do you say Barry?

By: Rodney@Blogging with WordPress

Rodney@Blogging with WordPress — Wed, 26 Nov 2008 06:53:26 +0000

I reckon Google’s probably pretty good at identifying paid-for text links too – especially if traded through a broker like TLA or LinkXL. Private deals are probably a lot safer, but not everyone has advertisers queuing up outside the door, unfortunately.