Republished,Social Media

If a Country Can’t Reclaim a Username, What Chance Do You Have?

15 Sep , 2010  

sad and lonely

It was recently reported that the state of Israel purchased the Twitter username @Israel from a private individual named Israel Meléndez for an undisclosed sum, which by some reports may be as much as six figures. You read that right – the Nation of Israel paid for a Twitter username from some guy that runs a porn site in Miami. He gave the prime minister Binyamin Netanyahu his password, and then they handed him a check.

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News,Social Media

The New Threat of Typosquatting (Misspelled Brands) in Social Media

14 Sep , 2010  

typos

A recent tweet by Andrew Nystrom of RedBull brought attention to a growing trend we’ve noticed in Social Media sites such as Twitter and Facebook — that of Typosquatting. Typosquatting is a form of brandjacking/cybersquatting in which someone registers the misspelling of a brand or trademark term in an attempt to capture traffic from a legitimate well-known entity. In the case of social networks, this is done by using the misspelling of a username, such as in Justin Bieber’s case. The real @justinbieber has 5.2 million followers, but a misspelled dupe account of @justinbeiber (the i and e transposed) with zero tweets already has over 16,000 followers.

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News,Social Media

KnowEm Adds 20 More Domains to Domain Name Checking Service

4 Sep , 2010  

We’re very pleased to announce today that we’ve added 20 new international TLDs (top-level domains) to our free service which checks domain name availability, bringing our total number of domain extensions searched to over 60. The new domains are a result of our continued commitment to provide marketers, trademark specialists, and branding managers a one-stop shop for everything related to branding.

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