Six SEO Techniques Which Will Destroy Your Website
July 8, 2009 | Barry Wise | Search Engine Optimization
96 Comments
Sometimes it just seems easier to point out what your clients are doing wrong rather than work at explaining all the different ways to do it right. So here are six SEO Techniques I’ve noticed which will destroy your website, blog, or shopping cart site in search engine results. These are by no means the only things you can do wrong to hurt your website – I’m sure if you work hard you can find a few more – but these are some mistakes I’ve actually made so I’ve seen the sometimes disastrous results.
Tags: barry wise, google, marketing, Search Engine Optimization, search engines, seo, website, yahoo
The April Google PageRank Update and Why I Don’t Care (But You Do)
April 2, 2009 | Barry Wise | Search Engine Optimization
50 Comments
Over the course of yesterday and today Google updated it’s Toolbar PageRanks for websites. I would like to say that’s awesome, because BarryWise.com is now a PageRank 5, but the truth is I really don’t care. When I first started working on this blog in May of last year the PageRank was 0. That was a little less than a year ago; I said I would raise the PageRank and I did. But the truth is the traffic and exposure which this blog has gotten over the course of the past year has not correlated with the PageRank increases.
Tags: google, google pagerank, optimization, pagerank, Search Engine Optimization, seo
My Top 10 SEO Techniques for Small Business Website SEO/SEM Success
January 8, 2009 | Barry Wise | Search Engine Optimization, Web Design
81 Comments
I’ve been getting a lot more requests from small businesses for Search Engine Optimization (SEO) and Search Engine Marketing (SEM), and I seem to be repeating most of the same advice to every new client. Put simply, it is more difficult for small businesses to compete on a global level for competitive terms with high profile companies, especially on a small business budget. But that doesn’t mean with hard work and determination that you can’t be competitive and build and market your brand successfully.
So presented here are the top 10 suggestions I make to just about every new SEO or SEM small business client that comes to me looking for online marketing assistance:
Tags: 301 redirects, google, keyword research, linkbuilding, online marketing, sem, seo, site hosting, site usability, small business, website design, yahoo
Google December Pagerank Update for the 2009 New Year
December 31, 2008 | Barry Wise | News, Search Engine Optimization
30 Comments
Since I’ve put up a blog post every other time Google updated it’s toolbar PageRank, I might as well not make tonight’s any different. The final quarterly PageRank update for 2008 is here, and (for me, at least) it’s been extremely friendly. I no longer have a client or a site with a PageRank of less than 4, and I’ve helped several sites up to 5 or 6.
But PageRank is Pointless
Tags: google, google pagerank, keywords, pagerank, Search Engine Optimization, search results, seo
Using IIS URL Rewrite Extensions to Redirect Default.aspx
December 11, 2008 | Barry Wise | Code Samples, Search Engine Optimization
12 Comments
About a week ago or so I received an email from Michael Wall asking me about an issue I have also noticed but had not mentioned in my earlier blog post about Canonical URL rewriting in IIS. He asked,
“How can I redirect /default.aspx to / on IIS shared hosting without causing an endless loop?”
Here’s the problem. If you just try to apply a 301 redirect rule to the default document in IIS (which is usually a .NET page named Default.aspx) to send reqeusts back to the domain root, it will result in an endless loop of sending visitors back and forth between the two URIs. http://www.yourdomain.com/ will redirect to http://www.yourdomain.com/Default.aspx (which is built-in behavior in IIS), and http://www.yourdomain.com/Default.aspx will just keep redirecting back to http://www.yourdomain.com/.
Tags: 301 redirect, asp.net, default.aspx, IIS, iis 7, microsoft, url rewriting, windows web server
Creating an XML Data Feed for Google Base in VB.NET
November 24, 2008 | Barry Wise | Code Samples, Search Engine Optimization
5 Comments
OK, even I have to admit this post is so highly targeted to one specific kind of task that most readers won’t be interested in it at all. But since I had to write this code over the weekend, I decided I might as well share it with someone. If you’re working on the .NET platform and you want to upload your products database to Google Base in an XML feed, than this code is for you!
Before I get technical, I’ll explain why you might want to do this.
Tags: asp.net, google base, google data feed, rss, seo, source code, System.XML, vb.net, WriteElementString, WriteStartElement, xml, XmlTextWriter
Happy Birthday to Barry Wise, SEO Rock Star
November 19, 2008 | Barry Wise | News, Search Engine Optimization
8 Comments
Well, it’s my birthday today and I just found out T-Pain (featuring DJ Khaled) gives a shout out to me in his new song Karaoke right on the second line of the song! It’s on his album Thr33 Ringz which just dropped last week. Nothing says “You’ve Arrived” better than this — thanks for the props, T-Pain! Read More …
Tags: barry wise, dj khaled, Search Engine Optimization, seo, seo rock star, t-pain, Thr33 Ringz
Google Releases Official SEO Starter Guide
November 13, 2008 | Barry Wise | Search Engine Optimization
19 Comments
Yesterday I noticed a tweet from Matt Cutts announcing the release of Google’s official Search Engine Optimization Starter Guide. (Perhaps they released it this week in the middle of Pubcon for a reason, while all the SEOs are out in Vegas?)
As expected, there was really no ground breaking news here – they didn’t release a 3 step guide to getting the #1 result in Google. But what is interesting is they supported basically all the arguments SEOs have figured out on their own about the Google algorythm – and more importantly (for me at least), everything I’ve been blogging about. It’s good to be told you’re doing something right every once in a while :)
Tags: google, nofollow links, Search Engine Optimization, search engines, semantic coding, seo, starter guide, Web Design
