My Top 10 SEO Techniques for Small Business Website SEO/SEM Success
January 8, 2009 | Barry Wise | Search Engine Optimization, Web Design
81 Comments
I’ve been getting a lot more requests from small businesses for Search Engine Optimization (SEO) and Search Engine Marketing (SEM), and I seem to be repeating most of the same advice to every new client. Put simply, it is more difficult for small businesses to compete on a global level for competitive terms with high profile companies, especially on a small business budget. But that doesn’t mean with hard work and determination that you can’t be competitive and build and market your brand successfully.
So presented here are the top 10 suggestions I make to just about every new SEO or SEM small business client that comes to me looking for online marketing assistance:
Tags: 301 redirects, google, keyword research, linkbuilding, online marketing, sem, seo, site hosting, site usability, small business, website design, yahoo
For All You Twitterers: We Launched Tweetwasters.com Today
December 12, 2008 | Barry Wise | News, Web Design
17 Comments
Whew, it’s been a hectic morning! Sugarrae, Streko, Reese and I have been working together to launch Tweetwasters.com, and we just shipped it out the door a few hours ago. It’s a pretty simple application – it just polls the Twitter API to count how many status updates (ugh, do I have to call them “Tweets”?) you’ve posted to Twitter. Then we do some high-end mathematical computations to figure out just how much time you’ve wasted on Twitter — assuming you spend about 30 seconds on average every time you send in a new a tweet.
Tags: api, mashup, programming, tweetwasters, twitter, xml
Why SEO Needs Your Web Content
October 24, 2008 | Barry Wise | Search Engine Optimization, Web Design
16 Comments
A client recently approached me to discuss redesigning their website, optimizing it to rank well in Google, and contracting me for some basic marketing and promotion. Now, this has happened to me a few times, so I don’t want to single out any one client (and I wouldn’t mention them by name even if you asked me). But their thought process was, well, we’ve got about 100 or so pages indexed right now, but we want to get rid of them and pare that down to just a half dozen or so really sales-driven content pages.
My question, of course, was Why?
Tags: barry wise, google, marketing, nj, organic search, Search Engine Optimization, search rank, search results, seo, Web Design, yahoo
Why Google and Your Visitors Hate Flash Splash/Intro Pages
September 15, 2008 | Barry Wise | Search Engine Optimization, Web Design
27 Comments
We’ve all seen them before, although they are becoming a bit more rare these days. You visit a website looking for actual information (really?) and instead you find a big, bloated fanciful flash intro with zooming text and Strauss’ Also Sprach Zarathustra blaring (yes, it’s now better known as the 2001 Space Odyssey Theme, but I will always remember it as the opening to the Elvis Aloha in Hawaii concert).
Apparently someone felt their website was so awe-inspiring and awesome that it needed a monumental fanfare to announce it before your mere mortal eyes were allowed to actually view it. That, or someone’s nephew just bought Flash and did a really cool job zooming a logo in and out.
Tags: flash, google, google results, Search Engine Optimization, search engines, seo, Web Design
Why You Should Use SEO Semantic Coding and Semantic Markup
August 3, 2008 | Barry Wise | Search Engine Optimization, Web Design
5 Comments
A few weeks ago I outlined some guidelines for using semantic markup and semantic SEO coding for search engine optimization purposes. I explained a little about what semantic coding is, but perhaps I didn’t fully explain why one might want to use semantic coding for seo purposes. In this post I’d like to explain not only what semantic markup is, but why it would be useful and why you should be using it as a best practice in coding web designs.
Tags: google, msn, optimization, search engines, semantic coding, semantic markup, seo, Web Design, yahoo
ITCN NJ Web Design and Marketing Launches MWC Website
July 24, 2008 | Barry Wise | Press Releases, Web Design
6 Comments
New Jersey online marketing and web design firm ITCN, a recognized leader in web design and programming, today launched a new website for the Mayors Wellness Campaign at http://www.mayorswellnesscampaign.org.
Tags: itcn, ITCN Websites, marketing, mayors wellness campaign, programming, seo, Web Design
Green Website Design and Eco-Friendly Online Marketing
July 22, 2008 | Barry Wise | Web Design
25 Comments
Since the trend towards pretty much everything in our lives is moving towards being environmentally friendly and conserving our natural resources, I wondered if we could apply some of these green lessons to web design. Ask any project manager and they’ll tell you any web design, programming or application development project has a finite amount of resources behind it (unless, of course, you have an infinite amount of funds $). So I thought I could extend some green ideas towards either saving those resources, or at the least, using them more wisely.
Tags: design, green, itcn, marketing, Web Design
Semantic Markup and Semantic Coding Guidelines for SEO
May 15, 2008 | Barry Wise | Search Engine Optimization, Web Design
9 Comments
As a web designer, you want your website design to look good and be aesthetically pleasing to the eye. Think of semantic coding as making the content on your website aesthetically pleasing to search engines like Google and Yahoo. Semantic markup (or Semantic coding) is the practice of programming your website so that the code used is descriptive and representative of the information it contains.
Tags: marketing, optimization, programming, search engines, semantic coding, semantic markup, seo
