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	<title>Barry Wise</title>
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	<link>http://www.barrywise.com</link>
	<description>Online Marketing and SEO Professional</description>
	<pubDate>Thu, 15 May 2008 09:56:23 +0000</pubDate>
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		<title>Semantic markup and Semantic coding Guidelines for SEO</title>
		<link>http://www.barrywise.com/2008/05/semantic-markup-and-semantic-coding-guidelines-for-seo/</link>
		<comments>http://www.barrywise.com/2008/05/semantic-markup-and-semantic-coding-guidelines-for-seo/#comments</comments>
		<pubDate>Thu, 15 May 2008 09:07:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Search Engine Optimization]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[optimization]]></category>

		<category><![CDATA[programming]]></category>

		<category><![CDATA[search engines]]></category>

		<category><![CDATA[semantic markup]]></category>

		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.barrywise.com/?p=31</guid>
		<description><![CDATA[As a web designer, you want your website design to look good and be aesthetically pleasing to the eye.  Think of semantic coding as making the <strong>content</strong> on your website aesthetically pleasing to search engines like Google and Yahoo.  Semantic markup (or Semantic coding) is the practice of programming your website so that the code used is descriptive and representative of the information it contains. ]]></description>
			<content:encoded><![CDATA[<p>As a web designer, you want your website design to look good and be aesthetically pleasing to the eye. Think of semantic coding as making the <strong>content</strong> on your website aesthetically pleasing to search engines like Google and Yahoo.</p>
<p><a title="Semantic Markup" href="http://en.wikipedia.org/wiki/Semantic_Web">Semantic markup</a> (or Semantic coding) is the practice of programming your website so that the code used is descriptive and representative of the information it contains.  For example, instead of using code like this:</p>
<code> &lt;div id="page-title"&gt;<br />
Hi, my website is about Semantic markup<br />
&lt;/div&gt;<br />
</code>
<p>You would want to use standardized markup tags which describe the content, like this:</p>
<code> &lt;h1&gt;Hi, my website is about Semantic markup&lt;/h1&gt;<br />
</code>
<p>What&#8217;s the difference?  &lt;div&gt; tags (and similarly &lt;span&gt; tags) are generic elements and don&#8217;t represent any inherent meaning. &lt;h1&gt; heading tags are used to define page headings, and google and other search engines look for such tags to define the contents on your web page.  By using an &lt;h1&gt; tag instead of a generic &lt;div&gt; tag you are telling Google &#8220;pay attention to the text inside these tags - it is important.&#8221;</p>
<p>OK, so you think you have a lot of important content on your web page so why not start every new paragraph with an &lt;h1&gt; tag?  It doesn&#8217;t quite work that way.  &lt;h1&gt; tags should only be used once on a page, to define the title and/or purpose of the page. It should be very close in meaning to the &lt;title&gt; tag of your page.  For subheadings on the page, you should be using &lt;h2&gt; &lt;h3&gt; &lt;h4&gt; &lt;h5&gt; &lt;h6&gt; header tags, in order of descending importance.</p>
<p>Another common pitfall is ordering lists.  Instead of just listing items with a &lt;br&gt; tag in between them, use the more appropriate &lt;ul&gt; (Unordered List) tag with &lt;li&gt; elements for each item.  If you need to display a list of numbered items (i.e., 1, 2, 3) use the &lt;ol&gt; Ordered List tag with &lt;li&gt; elements.</p>
<p>For bold or emphasized text, use &lt;strong&gt; or &lt;em&gt;, instead of the less descriptive &lt;b&gt; and &lt;i&gt; tags.</p>
<p>Paragraphs, of course, should always be wrapped in &lt;p&gt; tags.  By default, &lt;p&gt; paragraph tags will begin a new line, so there is no need to add extra &lt;br&gt; tags to anything for spacing.  (Note, never use &lt;p&gt; or &lt;br&gt; tags just for spacing.  Use the margin and/or padding attributes of the &lt;p&gt; tag in your CSS code to add visual spacing).</p>
<p>The following is a list of semantic code elements which you can use to better describe your website content:</p>
<p>ABBR and ACRONYM: For Abbreviations and Acronyms.  They have an accompanying title tag which you can use to describe the actual meaning of the abbreviated word or acronym.</p>
<p>CITE: Citation, used to cite a source of information.</p>
<p>CODE: Computer or Programming code.</p>
<p>DEL: Deleted word or phrase.</p>
<p>DFN: Definition.</p>
<p>DL: Definition List.  Similar to UL and OL, but uses DT (Definition term) and DD (definition description) to show terms and definitions.</p>
<p>EM: Emphasis, displayed as italicized text.</p>
<p>INS: Insert, used to display text you have inserted due to an edit at a later date.</p>
<p>KBD: Keyboard instructions.</p>
<p>OL: Ordered List.</p>
<p>SAMP: Sample output, used to show sample output from programming code.</p>
<p>UL: Unordered List.</p>
<p>VAR: Variable, used to represent a variable in programming code.</p>
<p>STRONG: Strong, or bold, emphasis on a word or phrase.</p>
]]></content:encoded>
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		<item>
		<title>The Purpose of Press Releases in SEO Marketing</title>
		<link>http://www.barrywise.com/2008/05/the-purpose-of-press-releases-in-seo-marketing/</link>
		<comments>http://www.barrywise.com/2008/05/the-purpose-of-press-releases-in-seo-marketing/#comments</comments>
		<pubDate>Thu, 08 May 2008 14:01:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Search Engine Optimization]]></category>

		<category><![CDATA[google]]></category>

		<category><![CDATA[itcn]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[optimization]]></category>

		<category><![CDATA[search engines]]></category>

		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.barrywise.com/?p=29</guid>
		<description><![CDATA[The goal of press releases in SEO marketing: increasing organic exposure.  The goal of traditional press releases was to be read; the goal of SEO marketing is to be found in search engines.  Of course, you've got to have something which people actually want to read and link to, which makes your job even harder now.  So how do you do it?]]></description>
			<content:encoded><![CDATA[<p>I just read <a href="http://www.seomoz.org/blog/have-online-press-releases-gone-the-way-of-the-dodo">this blog</a> over at SEOmoz and it got me to thinking about the role and purpose of press releases in online marketing.  Once upon a time press releases were written as a way to entice news editors to write a story about whatever it was you were pitching.  If an editor didn&#8217;t like it or the story didn&#8217;t get picked up, that was it.  Today, the target audience for press releases has shifted from just editors to both search engines and the worldwide populace.   So are press releases still useful?</p>
<p>Of course!  The only difference in the online market is competition.  There are so many ways to get press releases published on websites now that millions of people are sending them in. With that much competition, you had better make sure you are writing some highly focused and targeted copy.</p>
<p>What&#8217;s true with traditional press releases holds true with online releases: if it sucks, noone&#8217;s going to read it, or link to it, or blog about it, etc.  What makes a press release suck?  Selling something.  Anything.  Noone wants to be told/asked/cajoled/manipulated/begged to buy anything, even stupid people.  Yes, even morons want to be finessed.</p>
<p>So how do you get out a press release about some new product and get people to buy it?  You don&#8217;t.  Instead, you create or find an angle to market your product less directly.  You write around the product and talk about something which is parallel, but not directly selling whatever it is you&#8217;re selling.  For example, you just created a new can opener.  Instead of writing about your new can opener, write a press release about how you just donated 100 can openers to your local kindergarten, then mention the product.  Of course, the downside there is you have to actually make the donation &#8230;</p>
<p>Getting back to the actual goal of press releases in SEO marketing: increasing organic exposure.  The goal of traditional press releases was to be read; the goal of SEO marketing is to be found in search engines.  Of course, you&#8217;ve got to have something which people actually want to read and link to, which makes your job even harder now.  So how do you do it?</p>
<ol>
<li>Try and make the headline highly compelling and interesting (maybe funny, maybe sad, whatever) &#8212; preferably using a target keyword if possible.  But if you&#8217;ve got a good angle don&#8217;t ruin it to try and get a good keyword in.</li>
<li>Write well, use quotes, establish the who, what, where, when, etc.  Apply the basic rules of journalism.</li>
<li>Research and focus on your keywords and links.  If you&#8217;ve written a compelling and interesting release, make sure you&#8217;ve mentioned your target keywords and have actually linked where appropriate to the website you&#8217;re marketing.</li>
<li>Distribute it!  There are a multitude of press release sources out there, go ahead and use them.  Press releases are created to gain exposure, and this is one case where I believe duplicate content is not going to hurt your SERPs.  Publish them all over and hope they get picked up and republished.</li>
<li>And finally, not just to plug my own business of <a title="Online Marketing Press Release and Copy Writing" href="http://www.itcn.com/online-marketing-press-release-and-copy-writing.aspx">Online Marketing, Press Release and Copy Writing</a>, if you can&#8217;t write well or don&#8217;t know how to effectively market, hire a professional.  Even bad press releases can get picked up by a couple dozen news websites, and once it&#8217;s out there, you can&#8217;t take it back. </li>
</ol>
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		<item>
		<title>Google PageRank just updated yesterday - What&#8217;s your PageRank?</title>
		<link>http://www.barrywise.com/2008/05/google-pagerank-just-updated-whats-your-pagerank/</link>
		<comments>http://www.barrywise.com/2008/05/google-pagerank-just-updated-whats-your-pagerank/#comments</comments>
		<pubDate>Thu, 01 May 2008 14:22:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Search Engine Optimization]]></category>

		<category><![CDATA[google]]></category>

		<category><![CDATA[google pagerank]]></category>

		<category><![CDATA[google results]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[optimization]]></category>

		<category><![CDATA[search engines]]></category>

		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.barrywise.com/?p=27</guid>
		<description><![CDATA[I always tell clients don't worry about Pagerank, worry about SERPs (Search Engine Result Pages). Would you rather be in the top 3 results for your search term in Google, or do you want to have a high PageRank? The truth is, the two are not very related at all.]]></description>
			<content:encoded><![CDATA[<p>First of all, let&#8217;s define what Google PageRank is - PageRank is a number, from 0 to 10, which Google assigns to a web page to describe it’s importance, or more accurately, it’s value. Why do we care how important Google thinks our website is? Because they account for about 60% of all internet search traffic [<a title="ComScore Data" href="http://www.comscore.com/press/data.asp">comScore, March, 2008</a>], which, on an average site, accounts for about 65 to 70% of all website visitors.</p>
<p>I always tell clients don&#8217;t worry about Pagerank, worry about <a title="SERP" href="http://en.wikipedia.org/wiki/Search_engine_results_page">SERP</a><a title="SERPs" href="http://en.wikipedia.org/wiki/Search_engine_results_page">s</a> (Search Engine Result Pages). Would you rather be in the top 3 results for your search term in Google, or do you want to have a high PageRank? The truth is, the two are not very related at all. I&#8217;ve got websites with a PR0 (PageRank of 0) which I&#8217;ve been able to drive lots of visitor traffic to because of my SEO techniques. I&#8217;ve even got PR0 sites which are outranking PR4 sites in results!</p>
<p>That being said, as an online marketing and SEO professional I have to market myself and I do like to brag about results, and PageRank is a great way to do it - especially since just about all of the websites I am working on and performing SEO for have jumped ranks since the last PageRank update in February. The following are all websites in which I have been applying on-page SEO and backlink techniques. Not to toot my own horn, but beep beep:</p>
<p><a title="Seaside Heights Rentals" href="http://www.seaside-heightsrentals.com">Seaside Heights Rentals</a> PR0, increased to PR4! (This is even more exceptional since the domain was just purchased on March 4, 2008 - just 57 days old and a PageRank jump to 4!!)</p>
<p><a title="Tutor Match Tutoring and Homework Help" href="http://www.tutormatch.com">Tutor Match Tutoring and Homework Help</a> PR4, increased to PR5</p>
<p><a title="NJ Health Care Quality Institute" href="http://www.njhcqi.org">NJ Health Care Quality Institute</a> PR4, increased to PR5</p>
<p><a title="Trenton Housing Authority" href="http://www.tha-nj.org ">Trenton Housing Authority</a> PR2, increased to PR3 via mostly on-page SEO factors</p>
<p><a title="GSW Property Group Real Estate" href="http://www.gswpropertygroup.com/">GSW Property Group Real Estate</a> PR2, increased to PR3</p>
<p><a title="Debbi Stewart Cosmetics and Makeup" href="http://www.debbistewart.com/">Debbi Stewart Cosmetics and Makeup</a> PR3, increased to PR4 (Originally I brought this site from a PR2 to PR3 last year)</p>
<p><a title="ITCN NJ Web Design and Marketing" href="http://www.itcn.com/">ITCN NJ Web Design and Marketing</a> PR4, stayed the same PR4 - a good example of what happens if you don&#8217;t do anything to market! I spent so much time this last quarter working on other sites that I neglected to update my own. SEO is an ongoing task, and you do have to keep up with it to see any increases.</p>
<p><a title="Barry Wise, Online Marketing and Professional SEO Blog" href="http://www.barrywise.com/">Barry Wise, Online Marketing and Professional SEO Blog</a> PR1, dropped to PR0 - a shining example of what will happen to your website rank if you completely neglect it! But wait, I&#8217;m an SEO expert, what the heck happenened to this website?!?</p>
<p>Absolutely nothing happened, this was a dead site, basically a parked domain for the past 8 years. I never bothered to develop it, never added content, didn&#8217;t optimize for search engines, and didn&#8217;t develop any backlinks.</p>
<p>Don&#8217;t let this happen to your own website! Watch as I work on the SEO on this site over the next 3 months. Check back next quarter when Google updates pagerank again, and you&#8217;ll be surprised :)</p>
]]></content:encoded>
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		<title>A Successful Long Tail Marketing Case Study</title>
		<link>http://www.barrywise.com/2008/04/a-successful-long-tail-marketing-case-study/</link>
		<comments>http://www.barrywise.com/2008/04/a-successful-long-tail-marketing-case-study/#comments</comments>
		<pubDate>Wed, 30 Apr 2008 17:47:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Search Engine Optimization]]></category>

		<category><![CDATA[ad copy]]></category>

		<category><![CDATA[greets and treats]]></category>

		<category><![CDATA[keywords]]></category>

		<category><![CDATA[long tail]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.barrywise.com/?p=18</guid>
		<description><![CDATA[One of the best SEO tricks an online marketer can use today is targeting long tail keywords. Long tail keywords are those rarely used 3 and 4 word phrases which your site comes up for in search engine results.]]></description>
			<content:encoded><![CDATA[<p>One of the best SEO tricks an online marketer can use today is targeting <a title="Long Tail" href="http://en.wikipedia.org/wiki/The_Long_Tail">long tail keywords</a>. Long tail keywords are those rarely used 3 and 4 word phrases which your site comes up for in search engine results.</p>
<p>For example, if you type &#8220;windows&#8221; into Google you&#8217;re going to see Microsoft.com ranks first in the SERP (<a href="http://en.wikipedia.org/wiki/Search_engine_results_page">Search Engine Result Page</a>). But if you type in &#8220;double pane glass windows&#8221; you&#8217;re going to find something different altogether. The one term keyword &#8220;windows&#8221; is going to be extremely competitive to rank for since it returns 1.6 billion results in Google (and I doubt you&#8217;re going to outrank Microsoft.com anytime soon). It&#8217;s going to be easier to have your website show up in the results for &#8220;double pane glass windows,&#8221; which is a long tail keyword.</p>
<p>One term keywords are so competitive because lots of people are searching for them. &#8220;Windows&#8221; gets about 5,000 daily searches - &#8220;double pane glass windows&#8221; gets about 5. So while it may be easier for you to rank first in the long tail search results, you&#8217;re not going to get rich quick with 5 visitors a day. But what if instead of targeting 3 or 4 one term keywords you targeted about 1 or 2 <strong>hundred</strong> long tail keywords. Ah, now you&#8217;re starting to see the light. All of a sudden the 5 visitors finding you via each long tail keyword total about 500 to 1,000 visitors in daily traffic.</p>
<p>In order to demonstrate successful long tail keyword marketing, take a look at some marketing/ad copy I wrote last week for a client of <a title="ITCN NJ Web Design and Marketing" href="http://www.itcn.com">ITCN NJ Web Design and Marketing</a>, <a title="Greats and Treats Unique Gifts" href="http://www.greetsandtreats.com">Greets And Treats Unique Gifts</a>. Titled <a title="Switch Flops: The answer to cheap, personalized flip flops" href="http://www.greetsandtreats.com/switch-flops-is-the-answer-to-cheap-personalized-flip-flops.aspx">Switch Flops: The answer to cheap, personalized flip flops</a>, the ad copy specifically targets long tail keywords. We threw in some targeted links and an embedded YouTube video, and we made a successful landing page for sales. How many sales? Just five days after I launched the article they sold $200 in one day from long tail results alone.</p>
<p>Some keywords (these are only three of about three dozen so far) which have shown up in the logs from actual visitors include:</p>
<p>&#8220;switch changeable flip flops&#8221; - #1 on Google<br />
&#8220;flip flops / velcro interchangeable straps&#8221; - #4 on Google<br />
&#8220;changeable straps for flip flops&#8221; - #7 on Google</p>
<p>And this is only one week after I wrote the page! In time we&#8217;ll see these increase in the SERPs as I apply more <a title="ITCN SEO" href="http://itcn.com/search-engine-optimization-seo.aspx">ITCN SEO techniques</a> to the page.</p>
<p>5/9/08 Update: Started a new long tail experiment with <a title="Nahui Ollin designer handmade candy wrapper handbags" href="http://www.greetsandtreats.com/nahui-ollin-handmade-handbags-are-the-latest-trend-in-eco-friendly-gifts.aspx">Nahui Ollin designer handmade candy wrapper handbags</a></p>
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		<item>
		<title>ITCN ASP.NET Discussion Forum Software Version 3.1 Released</title>
		<link>http://www.barrywise.com/2008/04/itcn-aspnet-discussion-forum-software-version-31-released/</link>
		<comments>http://www.barrywise.com/2008/04/itcn-aspnet-discussion-forum-software-version-31-released/#comments</comments>
		<pubDate>Mon, 28 Apr 2008 18:42:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[News]]></category>

		<category><![CDATA[asp.net]]></category>

		<category><![CDATA[discussion forum]]></category>

		<category><![CDATA[discussion forum software]]></category>

		<category><![CDATA[forum]]></category>

		<category><![CDATA[forum software]]></category>

		<category><![CDATA[itcn]]></category>

		<category><![CDATA[vb.net]]></category>

		<guid isPermaLink="false">http://www.barrywise.com/?p=21</guid>
		<description><![CDATA[The latest and greatest version 3.1 of the ITCN ASP.NET Discussion Forum Software has lots of new features]]></description>
			<content:encoded><![CDATA[<p>It took quite a while to finish programming, but it&#8217;s finally out!  The latest and greatest version 3.1 of the <a title="ITCN ASP.NET Discussion Forum Software" href="http://forum.itcn.com">ITCN ASP.NET Discussion Forum Software</a> has lots of new features, including:</p>
<ul>
<li>Improved database routine for better scalability to millions of  users/posts.</li>
<li>Pre-moderation: View all posts and approve them before making  them live in the forum.</li>
<li>Social Bookmarking links - use these, or add your own  to increase site traffic.</li>
<li>Spam/Ban control: Ban by username, IP address or  email address.</li>
<li>Censor word list: Imrpoved censor word control.</li>
<li>Support for  GoDaddy-style high security shared server installations.</li>
<li>Improved theme and  avatar library - easier to make your own themes now!</li>
</ul>
<p>Of course, all the old features are still there:</p>
<ul>
<li>Automatic RSS Syndication</li>
<li>Search engine friendly URLs</li>
<li>100% XHTML  table-less CSS design!</li>
<li>Optional HTML code allowed in posts</li>
<li>User-editable  posts</li>
<li>Subscribe/Unsubscribe to Discussions</li>
<li>Document and Image  Attachments</li>
<li>Word and PDF documents converted to Text and search  indexed</li>
<li>Fully Indexed Search Engine</li>
<li>Smart Tag editor for post formatting</li>
<li>Avatar Library and Custom Uploads</li>
<li>6 Themes included, or create your own</li>
</ul>
]]></content:encoded>
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		<item>
		<title>New Jersey Woman Continues Relief Fund For Katrina Victims</title>
		<link>http://www.barrywise.com/2008/04/new-jersey-woman-continues-relief-fund-for-katrina-victims/</link>
		<comments>http://www.barrywise.com/2008/04/new-jersey-woman-continues-relief-fund-for-katrina-victims/#comments</comments>
		<pubDate>Tue, 22 Apr 2008 15:42:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Press Release Samples]]></category>

		<category><![CDATA[charity]]></category>

		<category><![CDATA[collectibles]]></category>

		<category><![CDATA[gifts]]></category>

		<category><![CDATA[greets and treats]]></category>

		<category><![CDATA[livingston]]></category>

		<guid isPermaLink="false">http://www.barrywise.com/?p=16</guid>
		<description><![CDATA[Robin Evans, a store manager at Greets And Treats in Livingston, NJ, has raised nearly $2500 for New Orleans hurricane victims.]]></description>
			<content:encoded><![CDATA[<p><em>Here&#8217;s another press release I wrote for an ITCN client, Greets and Treats in Livingston, NJ.  We wanted to target an example of a company giving back to the community via charitable efforts.  Since Greets and Treats already had a store manager collecting for Katrina victims, it seemed a great way to highlight the company&#8217;s efforts.  This press release is also a good example of a soft sell - we don&#8217;t mention the company until the end.  We had some good exposure with this release, and generated links from local websites to the store&#8217;s website.</em></p>
<p><strong>New Jersey Woman Continues Relief Fund For Katrina Victims</strong></p>
<p><em>Robin Evans, a store manager at <a title="Greets And Treats in Livingston, NJ" href="http://www.greetsandtreats.com/about-us.aspx">Greets And Treats in Livingston, NJ</a>, has raised nearly $2500 for New Orleans hurricane victims.</em></p>
<p>LIVINGSTON, NJ – Long after Hurricane Katrina struck land in New Orleans, one woman in New Jersey continues to collect donations to give to the hurricane relief fund.<span> </span>Robin Evans of <a title="Greets and Treats gift shop in Livingston, NJ" href="http://www.greetsandtreats.com/about-us.aspx">Greets and Treats, a gift shop in Livingston, NJ</a>, has raised nearly $2,500 in customer donations.<span> </span>She began collecting the day after the hurricane hit New Orleans, August 29, 2005.</p>
<p>&#8220;After Hurricane Katrina hit the Golf Coast region in 2005, we thought it might be nice to help the victims of the hurricane, &#8221; says Evans, the store manager of Greets and Treats.<span> </span>&#8220;So we put a jar on the counter in which people could donate their spare change to the New Orleans Area Habitat For Humanity.&#8221;</p>
<p>&#8220;Our customers’ response was so positive, that we left the donation jar up and as a result, through the generosity of the Greets and Treats customers, nearly $2500 has been raised, &#8221; says Evans. &#8220;We plan on leaving this jar in place, giving our customers further opportunity to donate to this most worthy cause, &#8221;</p>
<p>Three years later, the devastation wrought by Katrina is no longer in the public spotlight, but Evans knows there are still people who need help.<span> </span>The New Orleans Area Habitat For Humanity is also very appreciative.</p>
<p>Peter Silverman, whose father owns Greets and Treats, is also very proud of Evans’ effort.<span> </span>&#8220;Robin is a great example of how big a difference one person can make in this world, &#8221; says Silverman.<span> </span>&#8220;We are happy to be able to help coordinate our community’s effort to assist those in New Orleans.&#8221;</p>
<p>Greets and Treats is a family-owned gift shop located at 277 Eisenhower Parkway, in Livingston, NJ. Offering <a title="unique gifts and collectibles" href="http://www.greetsandtreats.com/collections.aspx">unique gifts and collectibles</a>, they recently launched their e-commerce website at <a href="http://www.greetsandtreats.com/">http://www.GreetsAndTreats.com</a>.</p>
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		<item>
		<title>Top 10 ways to improve your search results in Google</title>
		<link>http://www.barrywise.com/2008/04/top-10-ways-to-improve-your-search-results-in-google/</link>
		<comments>http://www.barrywise.com/2008/04/top-10-ways-to-improve-your-search-results-in-google/#comments</comments>
		<pubDate>Fri, 04 Apr 2008 16:00:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Search Engine Optimization]]></category>

		<category><![CDATA[google]]></category>

		<category><![CDATA[google pagerank]]></category>

		<category><![CDATA[google results]]></category>

		<category><![CDATA[keywords]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[optimization]]></category>

		<category><![CDATA[search engines]]></category>

		<category><![CDATA[seo]]></category>

		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.barrywise.com/?p=17</guid>
		<description><![CDATA[“How do I make my website the #1 result in a Google search?” After I respond with the obligatory, “Pay me to put it there,” I tell them the truth that you can’t actually pay anyone to put you in the first result on Google, and there is no simple way to get there overnight.]]></description>
			<content:encoded><![CDATA[<h3>Top 10 ways to improve your search results in Google (and oh yeah, those other search engines too &#8230;)</h3>
<p>I do a lot of <a title="marketing research and search engine optimization" href="http://www.itcn.com/search-engine-optimization-seo.aspx">marketing research and search engine optimization</a> work for websites, and my clients always ask me the same question when we start: &#8220;How do I make my website the #1 result in a Google search?&#8221;After I respond with the obligatory, &#8220;Pay me to put it there,&#8221; I tell them the truth that you can’t actually pay anyone to put you in the first result on Google, and there is no simple way to get there overnight.I invariably have the same lengthy discussion with them explaining how Google ranks its search results, after which they usually ask me, &#8220;So do you know anyone else I can pay to get the #1 result?&#8221;</p>
<p>While you can’t simply pay someone to get a good search result on Google, and you can’t even pay Google, with some time and effort you can optimize your website so that you might be able to rise up through the ranks.I’ve compiled a list of the top 10 techniques I use to assist clients in obtaining better search rankings in Google (and oh yeah, those other search engines too).</p>
<p><strong>Identify keywords that visitors will find interesting</strong><br />
One of the most important aspects of any search engine marketing campaign is identifying keywords for content.The problem is, most webmasters identify keywords as those terms which they find interesting, not ones which people will actually search on.For example, let&#8217;s say you started a new company called &#8220;MyCo&#8221; and created a website to sell your new product, &#8220;the MyCo MyWidget,&#8221; which is the latest and greatest can opener on the market.You may think the terms &#8220;MyCo&#8221; and &#8220;MyWidget&#8221; are great keywords to use, but you&#8217;re wrong.No one is going to visit Google and enter a search on &#8220;Myco MyWidgets,&#8221; because no one knows what they are.Instead, choose keywords which describe your product in generic terms which a potential customer may actually search on, such as &#8220;can opener&#8221; or &#8220;open cans.&#8221;</p>
<p>If you&#8217;d like to do some research to find out what terms are popular and who’s searching for what, check out Google Trends Labs: <a title="Google Trends" href="http://www.google.com/trends">http://www.google.com/trends</a>.Just enter a search keyword and Google will let you know the volume of traffic they get searching for it. The <a title="Google Adwords Keyword" href="https://adwords.google.com/select/KeywordToolExternal">Google AdWords tool</a> is another good place to find keyword search volume.</p>
<p><strong>Look at your website the way Google does</strong><br />
A good website designer already knows how to code their website&#8217;s HTML so that it will present the same no matter what browser your visitors are using (Internet Explorer 6 or 7, Mozilla, Mac or Windows).But search engines like Google don&#8217;t care what your website looks like, they care that they can easily sift through your code and images to find the actual searchable text in the content on your website.They also can’t index graphic images or Flash elements, so keep that in mind when designing your website.If you’re home page is just one big Flash graphic, you’re not helping your search results at all.</p>
<p>Try using a Search Engine Simulator in order to strip all the code and graphics from your web page and just view the actual text.Make sure the resulting text still has the keywords you’re looking for in it.</p>
<p><strong>Code for SEO</strong><br />
In order to code for search engine optimization, you have to understand those parts of your code that search engines are going to consider the most important.<br />
Title tags need to be unique to each page, and about 60 characters long (Google apparently accepts up to 63 characters, other search engines may accept a bit more).A good rule of thumb is 10 words or less.You should use your company name in your title tag, but make sure you also use accurate, popular keywords which describe your company.Any keywords in your title tag should also appear in your page content, as the more relevant to the content the greater weight Google will give it.</p>
<p>The Meta Description tag is the next most important tag.Google may take this tag as verbatim when your website appears in search results, so it is essential that it be a good description of the page&#8217;s content, and of course that it uses keywords which you want to target. Again, the description should contain keywords which also appear in the actual page content.According to the Official Google Webmaster Central blog, descriptions should be clearly informative, not duplicated, and not repetitive.This means use a unique description for each page on your site, and don’t repeat keywords within the description.</p>
<p>For the most part you don’t have worry too much about the Meta Keywords tag; Google doesn’t bother with it.Heading tags, such as H1, H2, and H3, often carry greater weight, so use your best keywords in them.Image ALT tags should accurately describe the images they are applied to for accessibility purposes, but it doesn&#8217;t hurt to use keywords in them.</p>
<p><strong>Search Engine Friendly URLs</strong><br />
Your web page file and/or directory names are another great place to use keywords.Google applies weight in rankings when your URL matches the search term.It would be best if your domain name matched the search result, but even if it doesn&#8217;t you can still create a URL structure which can increase your result rank.A url which looks like &#8220;www.myco.com/mywidget.html&#8221; is not as good as &#8220;www.opencans.com/my-widget-can-opener.html&#8221;.If you use a Content Management System (CMS) or other website software which creates dynamic URLs which look like this, &#8220;www.myco.com/index.aspx?page=1234&#8243; then you&#8217;re in trouble. Google and most search engines don&#8217;t like dynamic page URLS at all (pretty much any URL with a question mark in it).In this case you&#8217;re going to want to use some kind of URL re-writing software to create what we call search engine friendly URLs.A good example of this is the forum software which my company publishes, <a title="ITCN ASP.NET Discussion Forum Software" href="http://forum.itcn.com">ITCN ASP.NET Discussion Forum Software</a>, which automatically converts all URLs into search engine friendly alternatives.</p>
<p><strong>Content writing</strong><br />
People have been saying it for a long time, and it still rings true:Content is King.It doesn&#8217;t matter how many search engine optimization techniques you apply, if you have lousy content, or content which has been duplicated from another website, the search engines just aren&#8217;t going to care about you.Make sure your content is something people are going to want to find if they do a search for it, and then re-write it to make sure it includes keywords for which people are actually searching.</p>
<p>Also make sure you have plenty of it; no one will want to link to or even visit your site if there’s nothing there for them except what you’re selling.Become an authority on a subject related to your market by writing or blogging about it profusely.Try writing product reviews, giving out awards, or even just writing some personal notes.If you position yourself as an authority in your field, people will want to read about what you’re doing, and by extension, what you’re selling or promoting.</p>
<p><strong>Keyword Proximity and Density</strong><br />
Now that you&#8217;ve identified some good keywords, used them in your content, and also repeated them in your title and meta description, get ready to re-write again.Chances are you didn&#8217;t think about keyword proximity or density.Both are important to understand, as one can help you and one can hurt you.Keyword proximity is the art of ensuring that keywords people are searching on appear near each other &#8212; in close proximity.For example, if someone is searching for your MyCo MyWidget Can Opener, you may have found that popular keywords are &#8220;metal can openers&#8221; or &#8220;plastic can openers&#8221;, so you included the term &#8220;Metal and Plastic Can Openers&#8221; in your title tag.Looks good to you, but not necessarily to search engines, since the terms &#8220;metal&#8221; and &#8220;can openers&#8221; and not in close proximity.Better useage would be &#8220;Metal Can Openers and Plastic Can Openers.&#8221;Make sure somewhere in your content you separate the wording as two different terms so that they will exactly match the popular keywords.</p>
<p>But be careful, because if your keyword density increases too much you can be penalized for keyword stuffing in search results.If Google finds the term &#8220;metal can opener&#8221; 20 times on your page and there are only 22 terms, you&#8217;ve got over 90% keyword density and your page can be dropped to the bottom of all search results!Google doesn&#8217;t publish at exactly what threshold good SEO ends and keyword stuffing begins, but a good rule of thumb is to keep keyword density between 6% and 10% for a couple important keywords on your page, and about 3 to 5% for less important terms.</p>
<p><strong>Don&#8217;t be too good</strong><br />
Since Google doesn&#8217;t publish the algorthym which explains how much weight they give each of these techniques in their search engine results, we can&#8217;t say which technique will get you to the top of the list in all search results.However, I can say that I have noticed this: If you take a look at the first result on just about any page of results in Google and run it through a Page Analyzer (software which checks the relevancy of your title and meta tags, and keyword proximity and density), you&#8217;ll find it doesn&#8217;t score 100% for many, or sometimes all, of these techniques.That&#8217;s because it would appear Google doesn&#8217;t like anything automated - if it even thinks your page has been run through a page analyzer to have a 100% score, they seem to think you&#8217;re trying too hard.</p>
<p>It may also be simply because Google doesn’t attach as much weight to keywords as it does to one-way non-reciprocal backlinks – sites which you don’t link to, but link to your website.</p>
<p><strong>Get some backlinks!</strong><br />
This is probably the best way to increase your visibility within Google.The more sites which link to yours, and the better those sites are, the more Google will trust your site as a good candidate for high search result ranking.Get as many as you can – 300 is a good beginning target to shoot for, but not just any old backlinks.These should be links from established websites which are actually related to yours by subject or field.And don’t pay for backlinks – according to the Official Google Webmaster Central blog, sites will be penalized if Google finds out you paid for links.</p>
<p>But if you can’t buy them, and you need them right now, how are you going to get them?Well, that is where the art of linkbaiting comes in.It’s going to take time, lots of time, and lots of perseverance.But you have to actually offer content (or something free) to which visitors will actually want to link.Then you have to spend time each day personally emailing other website or blog owners in your field about your content and/or freebie, and hope they link to you.</p>
<p>Sounds difficult and time-consuming?It is; unless, of course, you can generate a viral marketing strategy.If you offer something of great interest (it may be a funny YouTube video, something weird, or just a great free offer), you’ll find it will take off on the web with a life of it’s own.Think of it this way; if you handed a $20 bill to everyone who knocked on your front door, it wouldn’t be too long before you had a lawnful of people waiting to knock on your door.You’ve just got to figure out the content equivalent of that $20 bill for your website and email it around; word will spread quickly.</p>
<p><strong>Keep links to a minimum</strong><br />
Google also takes a look at how your site is linking to others.If you have more than 100 links to other websites on a page, there&#8217;s a good chance Google will remove that page from their results, or move you to a zero or non-existent PageRank.This is because of link farms - websites whose sole purpose is to create links to other web pages to increase their search results.If you&#8217;ve got that many links on one page, Google assumes they are either not all relevant to your content, or possibly paid links, neither of which are good for your results.</p>
<p>But don’t let that discourage you from linking to other websites; just don’t put them all on one page.In a good-sized page of content, there shouldn’t be more than a dozen links to external websites.Link to other websites related to yours, and webmasters who check their logs to see who is referring visitors to their site may notice your website and link back to you.</p>
<p><strong>Pay attention to PageRank</strong><br />
PageRank is a number, from 0 to 10, which Google assigns to a web page to describe it&#8217;s importance, or more accurately, it’s value.So you would think the higher the PageRank of your web page, the higher your rankings in search results, but you&#8217;d be wrong. It doesn&#8217;t hurt to have a higher PageRank, but even a website which a PageRank of 3 cancome up before a PageRank of 5 if Google feels its content matches the search better.But if you only have a PageRank of 0 or 1, you’re probably not going to end up on the first page of results.</p>
<p>The quickest way to increase your PageRank is to get some backlinks, but don’t get them too fast.If Google finds 1,000 random backlinks to your site overnight they may think you’re buying them.And don’t expect your PageRank to be increased overnight, they only tend to update PageRanks every 3 months at Google.</p>
<p><strong>About the Author</strong><br />
As the president of <a title="ITCN NJ Web Design and Marketing" href="http://www.itcn.com/">ITCN NJ Web Design and Marketing</a>, Barry Wise has been <a title="designing, developing and marketing web applications" href="http://www.itcn.com/business-website-design.aspx">designing, developing and marketing web applications</a> since 1995.</p>
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		<title>Local NJ Retail Gift Store Launches Global E-Commerce Website</title>
		<link>http://www.barrywise.com/2008/03/local-nj-retail-gift-store-launches-global-e-commerce-website/</link>
		<comments>http://www.barrywise.com/2008/03/local-nj-retail-gift-store-launches-global-e-commerce-website/#comments</comments>
		<pubDate>Sat, 22 Mar 2008 15:36:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Press Release Samples]]></category>

		<category><![CDATA[coton colors]]></category>

		<category><![CDATA[ganz]]></category>

		<category><![CDATA[greets and treats]]></category>

		<category><![CDATA[lifeguard press]]></category>

		<category><![CDATA[livingston]]></category>

		<category><![CDATA[mindy weiss]]></category>

		<category><![CDATA[mudpie]]></category>

		<category><![CDATA[stonewall kitchen]]></category>

		<category><![CDATA[thymes]]></category>

		<guid isPermaLink="false">http://www.barrywise.com/?p=15</guid>
		<description><![CDATA[Greets and Treats of Livingston, NJ announced today the launch of their new e-commerce website, http://www.GreetsAndTreats.com, which offers their large assortment of unique gifts and one-of-a-kind gift baskets online.]]></description>
			<content:encoded><![CDATA[<p><em>Here&#8217;s a preview of a press release going out on Monday after the holiday.  Greets and Treats is a new client of ours, and we&#8217;re working with them on  getting some exposure to their new gift storefront.</em></p>
<p>FOR IMMEDIATE  RELEASE</p>
<p><strong>Local NJ Retail Gift Store Launches Global E-Commerce  Website</strong></p>
<p><em>Greets and Treats of Livingston, NJ announced today  the launch of their new e-commerce website, </em><a href="http://www.greetsandtreats.com/"><em>http://www.GreetsAndTreats.com</em></a><em>,  which offers their large assortment of unique gifts and one-of-a-kind gift  baskets online.</em></p>
<p>LIVINGSTON, NJ - March 24, 2008 - Before you spend  hours driving around to malls and stores to find that perfect gift for that hard  to please someone, take a look at the new online gift website at <a href="http://www.greetsandtreats.com/">http://www.GreetsAndTreats.com</a>. Greets and  Treats, a local <a title="family owned unique gift ideas and gif baskets" href="http://www.GreetsAndTreats.com">family-owned business offering unique gift ideas and gift  baskets</a>, announced today the launch of their new e-commerce  storefront.</p>
<p>&#8220;We&#8217;ve got gift ideas for everyone, from <a title="baby gifts" href="http://www.greetsandtreats.com/forbaby.aspx">babies</a> to <a title="tween gifts" href="http://www.greetsandtreats.com/fortween.aspx">tweens</a> and  their mothers and fathers, as well as presents for <a title="wedding gifts" href="http://www.greetsandtreats.com/wedding.aspx">weddings</a> and <a title="graduation gifts" href="http://www.greetsandtreats.com/graduation.aspx">graduations</a>,&#8221;  says Larry Silverman, owner of the Greets and Treats retail outlet in  Livingston, New Jersey. The store has been operating since 1998 and is run by  Larry and Patty Silverman, and their son Peter.</p>
<p>&#8220;We decided to take all  our product collections, like <a title="Lifeguard Press, Mudpie, and Stonewall Kitchen" href="http://www.greetsandtreats.com/">Lifeguard Press, Mudpie, and Stonewall Kitchen</a>,  and offer them online for people to buy and ship as gifts to anywhere,&#8221; says  Peter, who is in charge of running the new website. &#8220;We&#8217;re unique, and we&#8217;re  real. You&#8217;re not ordering from a ghost, all orders are filled right here in our  retail store.&#8221;</p>
<p>Peter says he got the idea to open an online store after  receiving so many requests from customers to do so. He credits this in a large  part to his mother, Pat Silverman, who&#8217;s in charge of selecting products for the  store to sell.</p>
<p>&#8220;My mom is considered one of the best gift buyers in the  state. Just go to the gift show in New York, and watch the fellow buyers follow  her around just to see what she is buying for the store,&#8221; says Peter.</p>
<p>&#8220;We  listen to what our customers want,&#8221; says Pat Silverman. &#8220;We stay trendy and  ahead of our competitors, so we always have some unique new gift ideas to  offer.&#8221;</p>
<p>Pat also creates her famous one-of-a-kind gift baskets for the  store, which she is also now offering on the website. These gift baskets can be  ordered as advertised, or customers can customize them online to include any  products they like.</p>
<p>Greets and Treats offers thousands of products from  hundreds of vendors, including <a title="Lifeguard Press, Thymes, Ganz, Two's Company, Mindy Weiss Signature, and Coton Colors" href="http://www.greetsandtreats.com/">Lifeguard Press, Thymes, Ganz, Two&#8217;s Company,  Mindy Weiss Signature, and Coton Colors</a>. The retail store is located at 277  Eisenhower Parkway, in Livingston, NJ.</p>
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		<title>TutorMatch Launches New Tutor Referral Website</title>
		<link>http://www.barrywise.com/2008/03/tutormatch-launches-new-tutor-referral-website/</link>
		<comments>http://www.barrywise.com/2008/03/tutormatch-launches-new-tutor-referral-website/#comments</comments>
		<pubDate>Wed, 19 Mar 2008 14:26:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Press Release Samples]]></category>

		<category><![CDATA[homework help]]></category>

		<category><![CDATA[tutor]]></category>

		<category><![CDATA[tutoring]]></category>

		<category><![CDATA[tutormatch]]></category>

		<category><![CDATA[tutors]]></category>

		<guid isPermaLink="false">http://www.barrywise.com/?p=14</guid>
		<description><![CDATA[TutorMatch Launches New Tutor Referral Website: A new way for students to find and connect with tutors online]]></description>
			<content:encoded><![CDATA[<p><em>ITCN programmed and designed the website for TutorMatch.com, as well as  wrote and distributed this press release:</em></p>
<p>FOR IMMEDIATE  RELEASE</p>
<p><strong>TutorMatch Launches New Tutor Referral  Website</strong></p>
<p><em>A new way for students to find and connect with  tutors online<br />
</em><br />
TutorMatch today announced the launch of their newly  re-designed website, <a title="TutorMatch Connects Students with Tutors" href="http://www.tutormatch.com/">http://www.tutormatch.com/</a>, an online  service which connects students with tutors in specific areas of  study.</p>
<p>This new design will help students and tutors more easily navigate  the website and offer more resources as well as links to other educational  portals.</p>
<p>Since 1996 both tutors and students have recognized TutorMatch  as the internet leader in <a title="Tutor Referral Services" href="http://tutormatch.com/tutor-referral-services.aspx">tutor referral services</a>. Their website was perhaps the  first to ever offer any kind of online tutoring services, and today they still  rank as one of the web&#8217;s most popular tutor destinations.</p>
<p>&#8220;We have always  offered <a title="Students find tutors free" href="http://tutormatch.com/for-students-seeking-tutors.aspx">students a free and easy way to find tutors</a>,&#8221; says Chaim Lazar, one of  the founding partners of TutorMatch. &#8220;But in the past we focused on local  services, helping students find tutors located near them geographically. Now we  have expanded our service to allow students to connect with online tutors  located anywhere in the world.&#8221;</p>
<p>TutorMatch does not require any signup or  membership for parents or students to search for tutors, it is <a title="How TutorMatch Works" href="http://tutormatch.com/how-tutormatch-works.aspx">an entirely free  service</a>.</p>
<p>TutorMatch has a very strong base of locally advertised tutors -  over 4,000 at press time. These are tutors which operate by either visiting  students or having students meet with them in a public library or school to  provide tutoring in person. According to Lazar, he plans to use this base as a  launching pad to attract online tutors.</p>
<p>&#8220;For many people seeking help in  a very specific academic subject, there simply may not be any tutors located  nearby, &#8221; says Lazar. &#8220;We hope to give them the same level of service by  allowing them to <a title="Find Tutors" href="http://tutormatch.com/for-students-seeking-tutors.aspx">find tutors</a> anywhere in the country which can meet their  needs.&#8221;</p>
<p>TutorMatch has focused mainly on providing services in the United  States since its inception in 1996. Lazar says over 90% of their database is  comprised of tutors located in the U.S. &#8220;We hope that will change as we expand,  and we can begin reaching into new markets to provide our services on an  international level.&#8221;</p>
<p>TutorMatch makes the privacy and safety of all  involved a primarcy concern. The TutorMatch.com website protects the identity of  tutors by only providing students and parents the tutor&#8217;s first name. It is up  to the parent or student to supply a tutor with any contact information, at  which time the tutor then has the option to disclose their contact information  and begin a tutoring contract.</p>
<p>TutorMatch (formerly Tutor2000) was  established in 1996 to help students easily connect with qualified tutors  nationwide. Today, Tutor Match offers a directory of thousands of tutors waiting  to assist students. TutorMatch is dedicated not only to matching the right  student with the right tutor, but also protecting the privacy and safety of all  tutors and students.</p>
<p>###</p>
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		<title>Weekly Summer Rentals In Seaside Heights At The Jersey Shore</title>
		<link>http://www.barrywise.com/2008/03/weekly-summer-rentals-in-seaside-heights-at-the-jersey-shore/</link>
		<comments>http://www.barrywise.com/2008/03/weekly-summer-rentals-in-seaside-heights-at-the-jersey-shore/#comments</comments>
		<pubDate>Wed, 12 Mar 2008 14:21:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Press Release Samples]]></category>

		<category><![CDATA[gsw property group]]></category>

		<category><![CDATA[real estate]]></category>

		<category><![CDATA[seaside heights]]></category>

		<category><![CDATA[summer rentals]]></category>

		<category><![CDATA[vacation rentals]]></category>

		<category><![CDATA[weekly rentals]]></category>

		<guid isPermaLink="false">http://www.barrywise.com/?p=13</guid>
		<description><![CDATA[Surfside Condominiums at Seaside Heights is now offering one, two and four bedroom vacation rentals for the summer season of 2008.]]></description>
			<content:encoded><![CDATA[<p>Another Press Release from ITCN Marketing:</p>
<p>FOR IMMEDIATE  RELEASE</p>
<p><strong>Weekly Summer Rentals In Seaside Heights At The Jersey  Shore</strong></p>
<p><a title="Surfside Condominiums at Seaside Heights" href="http://www.seaside-heightsrentals.com">Surfside Condominiums at Seaside Heights</a> offers poolside  vacation rentals at the Jersey Shore</p>
<p>SEASIDE HEIGHTS, NJ &#8212; 3/12/08 &#8212;  Surfside Condominiums at Seaside Heights is now offering one, two and four  bedroom <a title="Vacation Rentals" href="http://www.seaside-heightsrentals.com/condo-with-pool/">vacation rentals</a> for the summer season of 2008. All rental <a title="Condo with Pool" href="http://www.seaside-heightsrentals.com/condo-with-pool/">condos  include pool</a> access and are located within walking distance of the beach and  boardwalk in Seaside Heights, NJ.</p>
<p>&#8220;If you would like to come and enjoy  the salt air, sandy beaches, fun entertainment and numerous amusement parks,  Surfside Condominiums at Seaside Heights are right in the heart of it all,&#8221; says  Glenn Wise, the owner of Surfside Condominiums. &#8220;We are just two and a half  blocks from the beach and boardwalk, offering affordable, family friendly, pet  friendly condominiums all<br />
summer long.&#8221;</p>
<p>Surfside Condominiums&#8217;  vacation properties each come with a fully equipped kitchen and all have been  recently renovated with brand new appliances and ammenities.</p>
<p>&#8220;Our condos  offer a relaxing atmosphere with <a title="Photo Gallery" href="http://www.seaside-heightsrentals.com/seaside-heights-rental-photo-album/">newly renovated and decorated rooms</a>, a quiet  courtyard and an inground swimming pool. All of our units come furnished with  the comforts of home,&#8221; says Wise.</p>
<p>Surfside Condominiums offer <a title="Seaside Heights Weekly Rentals" href="http://www.seaside-heightsrentals.com/seaside-heights-summer-rentals-ammenities/">weekly  rentals</a> available all summer long in 2008, from April to October, and also have  special winter vacation getaway packages in the off season.</p>
<p>Rental and  ammenity information is available at their website, <a href="http://www.seaside-heightsrentals.com/">http://www.seaside-heightsrentals.com</a>,  or you can call Sharon in their rental office directly at 973-698-7623 to book  your summer vacation.</p>
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