http://www.barrywise.com Online Marketing and SEO Professional Fri, 15 Aug 2008 18:46:11 +0000 http://backend.userland.com/rss092 en Google's Official Blog has been talking about 404 server response codes (Page Not Found errors) this week, and since I just wrote about 301 Redirect Responses last week I guess I might as well pick up where they left off and describe how to handle a custom 404 message with ... http://www.barrywise.com/2008/08/how-to-create-404-page-not-found-custom-error-pages-in-php/ If you're thinking about changing domain names, or moving or renaming all the files on your website, then you probably have come across more than one person telling you to put 301 redirects in your .htaccess file.  This will tell search engines, and your visitors' browsers, that your website content has ... http://www.barrywise.com/2008/08/seo-case-study-apache-htaccess-and-301-redirect/ A few weeks ago I outlined some guidelines for using semantic markup and semantic SEO coding for search engine optimization purposes. I explained a little about what semantic coding is, but perhaps I didn't fully explain why one might want to use semantic coding for seo purposes. In this ... http://www.barrywise.com/2008/08/why-you-should-use-seo-semantic-coding-and-semantic-markup/ It looks like this is it - according to Matt Cutts' Google Blog, he announced yesterday that the Google Toolbar Pageranks are being updated.  It's been a while since the last PageRank update - right around the end of April, 2008 - but it has been an expected interval, since ... http://www.barrywise.com/2008/07/july-google-pagerank-is-here-whats-your-pagerank/ New Jersey online marketing and web design firm ITCN, a recognized leader in web design and programming, today launched a new website for the Mayors Wellness Campaign at http://www.mayorswellnesscampaign.org.  "When we approach a project, we don't like to just give a new look to the same old stale content," says Barry ... http://www.barrywise.com/2008/07/itcn-nj-web-design-and-marketing-launches-mwc-website/ The Mayors Wellness Campaign launched their new website at http://www.mayorswellnesscampaign.org.  The Mayors Wellness Campaign, an initiative of the NJ Health Care Quality Institute, is an organization whose goal is educating and motivating local civic leaders to improve the health of their communities.   The new website offers tools, grant information, and other ... http://www.barrywise.com/2008/07/new-jersey-mayors-wellness-campaign-launches-new-website/ Since the trends involving pretty much everything in our lives are moving towards being environmentally friendly and conserving our natural resources, I wondered if we could apply some of these green lessons to web design.  Ask any project manager and they'll tell you any web design, programming or application development ... http://www.barrywise.com/2008/07/green-website-design-and-eco-friendly-online-marketing/ Amit Singhal, a Google Fellow in charge of the ranking team at Google, shed some light on the google search results algorythm on the Official Google Blog yesterday. By no means a quick and easy answer on how to improve your result in Google, he simply outlines what Google feels ... http://www.barrywise.com/2008/07/how-to-improve-your-search-result-visibility-in-google/ This morning I took a look at my incoming search keywords on Google and found I ranked first for the term, "who are wisest people all over the world."  Unfortunately, I don't even appear on the first page of results for the more grammatically accurate term, "who are the wisest ... http://www.barrywise.com/2008/07/the-wisest-persons-guide-to-long-tail-keyword-marketing/ Perhaps the most important aspect of optimizing your site for search engine exposure is knowing which keywords to optimize. A large part of search engine optimization work is targetting the right keywords; you've got to figure out what people are searching for before you can try and get their queries ... http://www.barrywise.com/2008/06/how-to-use-google-to-find-the-best-keywords-for-your-site/