9Rules and BBB Acceptance, They Really Like Me!
September 18, 2008 | Barry Wise | News
4 Comments
This past week has been great for my self-esteem; I was accepted into both the 9rules network for this blog, and my company ITCN NJ Web Design was accepted into the New Jersey chapter of the Better Business Bureau (BBB).
Why Google and Your Visitors Hate Flash Splash/Intro Pages
September 15, 2008 | Barry Wise | Search Engine Optimization, Web Design
27 Comments
We’ve all seen them before, although they are becoming a bit more rare these days. You visit a website looking for actual information (really?) and instead you find a big, bloated fanciful flash intro with zooming text and Strauss’ Also Sprach Zarathustra blaring (yes, it’s now better known as the 2001 Space Odyssey Theme, but I will always remember it as the opening to the Elvis Aloha in Hawaii concert).
Apparently someone felt their website was so awe-inspiring and awesome that it needed a monumental fanfare to announce it before your mere mortal eyes were allowed to actually view it. That, or someone’s nephew just bought Flash and did a really cool job zooming a logo in and out.
5 SEO Linkbuilding Tips to Boost Search Results In Google
September 11, 2008 | Barry Wise | Search Engine Optimization
28 Comments
Yesterday afternoon I left the office early to go golfing with my brother at the Parsippany Knoll East golf course (in Parsippany, New Jersey, of course) and since I was on the Links I got to thinking about my next blog post about linkbuilding. It occurred to me that I’m always telling clients the most important aspect of increasing your search result visibility within Google is to build links; but I never really mention how.
Keyword Stuffing: Google vs. Yahoo’s Treatment of Keywords
September 4, 2008 | Barry Wise | Search Engine Optimization
12 Comments
Everyone on the internet this morning seems to be doing one of two things: googling for Sarah Palin or blogging about the new Google web browser, Chrome. So like any good SEO I start thinking about how I can capture a piece of this search engine traffic. My bright idea? Why not capture both markets by titling a blog post What Sarah Palin could do with the Chrome on a Trailer Hitch? Of course, I won’t do that, because I’m all about ethical SEO, and that’s what my blog post will be about today – how to not engage in keyword stuffing.
New ITCN Website finally launched
August 22, 2008 | Barry Wise | News
1 Comment
Took a while, but I finally got around to launching the latest version of the ITCN NJ Web Design and Marketing website at http://www.itcn.com. We used a more web 2.0 kind of look for the site, and of course used a full Content Management System to power the whole thing. Check it out … let me know what you think about it.
A Criticism of NoFollow Links: Why You Should Not Use Them
August 21, 2008 | Barry Wise | Search Engine Optimization
36 Comments
OK, I admit it, I used to be the kind of guy who was tied up with using nofollow links to channel PageRank authority to my blog’s self-serving links. But I recently read a blog post over at Blue Jar, and subsequently found a great Wordpress plugin for Nofollow Reciprocity, which opened my eyes to “dofollow” blog links.
How to Create 404 Page Not Found Custom Error Pages in PHP
August 15, 2008 | Barry Wise | Code Samples, Search Engine Optimization
7 Comments
Google’s Official Blog has been talking about 404 server response codes (Page Not Found errors) this week, and since I just wrote about 301 Redirect Responses last week I guess I might as well pick up where they left off and describe how to handle a custom 404 message with a PHP page. As a web developer and an SEO it’s important to understand how web servers work, as it can impact both site performance for your users and for search engines.
SEO Case Study: Apache, .htaccess and 301 Redirects
August 7, 2008 | Barry Wise | Search Engine Optimization
2 Comments
If you’re thinking about changing domain names, or moving or renaming all the files on your website, then you probably have come across more than one person telling you to put 301 redirects in your .htaccess file. This will tell search engines, and your visitors’ browsers, that your website content has moved to a new location. I recently had to do this, and I thought I’d share what effect it had on the site and how it’s worked out for me.
