The goal of press releases in SEO marketing: increasing organic exposure. The goal of traditional press releases was to be read; the goal of SEO marketing is to be found in search engines. Of course, you’ve got to have something which people actually want to read and link to, which makes your job even harder now. So how do you do it?

[Read more →]

I always tell clients don’t worry about Pagerank, worry about SERPs (Search Engine Result Pages). Would you rather be in the top 3 results for your search term in Google, or do you want to have a high PageRank? The truth is, the two are not very related at all.

[Read more →]

“How do I make my website the #1 result in a Google search?” After I respond with the obligatory, “Pay me to put it there,” I tell them the truth that you can’t actually pay anyone to put you in the first result on Google, and there is no simple way to get there overnight.

[Read more →]