One of the best SEO tricks an online marketer can use today is targeting long tail keywords. Long tail keywords are those rarely used 3 and 4 word phrases which your site comes up for in search engine results.

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“How do I make my website the #1 result in a Google search?” After I respond with the obligatory, “Pay me to put it there,” I tell them the truth that you can’t actually pay anyone to put you in the first result on Google, and there is no simple way to get there overnight.

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