Here’s another press release I wrote for an ITCN client, Greets and Treats in Livingston, NJ. We wanted to target an example of a company giving back to the community via charitable efforts. Since Greets and Treats already had a store manager collecting for Katrina victims, it seemed a great way to highlight the company’s efforts. This press release is also a good example of a soft sell – we don’t mention the company until the end. We had some good exposure with this release, and generated links from local websites to the store’s website.
New Jersey Woman Continues Relief Fund For Katrina Victims
Robin Evans, a store manager at Greets And Treats in Livingston, NJ, has raised nearly $2500 for New Orleans hurricane victims.
LIVINGSTON, NJ – Long after Hurricane Katrina struck land in New Orleans, one woman in New Jersey continues to collect donations to give to the hurricane relief fund. Robin Evans of Greets and Treats, a gift shop in Livingston, NJ, has raised nearly $2,500 in customer donations. She began collecting the day after the hurricane hit New Orleans, August 29, 2005.
“After Hurricane Katrina hit the Golf Coast region in 2005, we thought it might be nice to help the victims of the hurricane, ” says Evans, the store manager of Greets and Treats. “So we put a jar on the counter in which people could donate their spare change to the New Orleans Area Habitat For Humanity.”
“Our customers’ response was so positive, that we left the donation jar up and as a result, through the generosity of the Greets and Treats customers, nearly $2500 has been raised, ” says Evans. “We plan on leaving this jar in place, giving our customers further opportunity to donate to this most worthy cause, ”
Three years later, the devastation wrought by Katrina is no longer in the public spotlight, but Evans knows there are still people who need help. The New Orleans Area Habitat For Humanity is also very appreciative.
Peter Silverman, whose father owns Greets and Treats, is also very proud of Evans’ effort. “Robin is a great example of how big a difference one person can make in this world, ” says Silverman. “We are happy to be able to help coordinate our community’s effort to assist those in New Orleans.”
Greets and Treats is a family-owned gift shop located at 277 Eisenhower Parkway, in Livingston, NJ. Offering unique gifts and collectibles, they recently launched their e-commerce website at http://www.GreetsAndTreats.com.