Perhaps the most important aspect of optimizing your site for search engine exposure is knowing which keywords to optimize. A large part of search engine optimization work is targetting the right keywords; you’ve got to figure out what people are searching for before you can try and get their queries directed to your website.
A lot of web designers and SEOs (incorrectly) assume that Google and other search engines will return relevant results based on the content of your site; they won’t.
Last night I watched a boat pull out of a harbor in Germany, I saw an empty computer classroom somewhere in Europe, and a hotel swimming pool filled with swimmers in Turkey. All courtesy of the Surveillance Saver, a free screen saver which shows footage from various surveillance video cameras around the world.
Yahoo announced yesterday that they were releasing detailed documentation on the Robots Exclusion Protocol (REP) and how Yahoo, Google and MSN would handle it. The REP, commonly utilized by webmasters in the form of a robots.txt file or in META tags, has been around since the 90s. By specifying certain robot rules, such as noindex or nofollow, webmasters can in some ways “hide” sections of their website which they do not want included in search results.