Press Releases,Web Design

ITCN NJ Web Design and Marketing Launches MWC Website

24 Jul , 2008  

ITCN NJ Web Design and Marketing 3 Diamonds LogoNew Jersey online marketing and web design firm ITCN, a recognized leader in web design and programming, today launched a new website for the Mayors Wellness Campaign at 

“When we approach a project, we don’t like to just give a new look to the same old stale content,” says Barry Wise, President of ITCN.  “We like to determine with the client what the true objective with their web presence may be, whether it is just more traffic, more sales revenue, or simply brand awareness.  We then use our experience in user interface development and database programming, coupled with online marketing and search engine placement, to implement their objective.”

The goal of the New Jersey Mayors Wellness Campaign is to equip mayors and other key leaders with the tools to develop and implement active-living initiatives in their communities with the ultimate goal of improving health and reducing the skyrocketing health care costs that come with the obesity problem in New Jersey.

“We’ve worked with a lot of other large web application projects in the healthcare field before, such as the New Jersey Health Care Quality Institute, the Hoboken University Medical Center, and the Bon Secours Medical Staff.  But the MWC was a unique challenge, ” says Wise.  “They have a very specific target audience they want to reach with their website – public officials and key decision makers on the local civic level throughout New Jersey.  Our goal was not merely web design; it was web interaction with a specific purpose.”

One of the most important interactive features of the new site is the ability for town Mayors or other officials to pledge their support for the MWC active lifestyle project.  ITCN accomplished this goal by supplying a method for Mayors to sign the pledge in digital form, and then allow anyone who visits the site the ability to check and see if their town is included on the list.

“We are of course aware that this is a public web presence, and even though it is a tool for public officials, it is also a source of information for all their constituents, ” says Wise.  “So we wanted to let everyone check on the status of their own town, and on the activity and commitment level of their local government.”

ITCN delivered the website as a custom application in the form of a Content Management System, which allows MWC site administrators to update the site on their own, whenever they feel the need to add new content.

“The Mayors Wellness Campaign plans to keep updating the site with newsworthy items of interest, videos, photo galleries, grant information, and more.  And they want to do this on a fairly regular basis, so it didn’t make sense to have someone else do it for them.  So ITCN provided them with a complete custom Content Management System which allows them to add news and update website content daily, ” says Wise.

ITCN,, has been providing online marketing, SEO, web design, and application programming services for New Jersey since 1998.  Working with Fortune 500 clients such as Lucent, Avaya, IBM and AT&T, ITCN has become positioned as the local leader in web design and marketing services.

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7 Responses

  1. neil says:

    site looks good although im not a big fan of the menu bars

  2. Barry Wise says:

    You can’t please all the people all of the time :) Actually the menu bars (I assume you mean the drop-down fly-out menus) were a rather elegant solution to a messy problem on the MWC site.

    There are many sub-pages of content, and we wanted to make the site navigation as intuitive and complete as possible. The menu bar was a way for us to create a navigation system which allowed any vistor to get to any page on the site, from any given page that they are currently on.

    One of our main goals with any web design project is to make the navigation easy to understand and easy to use. It also greatly assists in our on-page SEO efforts because now our internal link structure is also consistent on every page of the site, increasing the internal link count. If you look at the code, you’ll see this is because we used semantic coding to create the navigation as an unordered list, and then applied CSS to it for aesthetic styling.

  3. Site looks great, easy to navigate, bold fonts and pleasing to the eye. Nice work.

  4. Did a lot of search engine optimization go into the development of the site? Finding the right keywords and optimizing for those words seems to work best of me.

  5. Barry Wise says:

    @Michigan No, they had not budget for a full-scale SEO project. Just worked with some on-page SEO factors, since the original site was actually preventing them from getting indexed in Google.

  6. Number One: Great job. You guys did very well with so much content. It can get difficult to organize that much content without it looking crowded. Good job.

    Number Two: I’d like to know how their previous kept them from being indexed. I’m just curious so we don’t make any of same mistakes.

    Again, good work.

  7. Website Design says:

    Thanks for this write up! I’m thinking if i should learn html or just start with html5? thanks

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