I leave New Jersey for a few days and look what happens … Google decides to update it’s toolbar PageRank on it’s 10th Anniversay! Right in the middle of my Florida vacation. But since I’m in the habit of creating self-serving blog posts (see here and here) every time PageRank updates, I figured I might as well put up a quick note about what happened with the latest one.
First of all, I haven’t noticed any dramatic changes with the Google algorithm. Some alarmists (probably forum spammers) are posting about it in the Digital Point forums, but I have used the same techniques as I always have to increase PageRank and it’s worked the same every time. So if there are any major changes, it’s not effecting my SEO.
What I have seen is the power of obtaining links from existing pages with high PageRank. This is of course no surprise, as I’ve always espoused the theory that obtaining links from relevant, authoritative websites will help your own; but it’s always nice to see your theories validated.
So what happened? Here’s the rundown on a few sites:
Barry Wise NJ SEO Web Design– This blog’s home page increased from a PageRank 2 to a 3. Remember when I started blogging about PageRank in May, this blog had dropped to 0 as a result of inactivity? That’s a 3 point increase in 5 months …. I told you to keep an eye on me!
Now a 1 point PageRank update is not a massive increase, but take a look at my actual blog pages. Instead of focusing all my SEO efforts on one page, the home page, I’ve targeted every individual page and article in the blog. As a result, many of my blog posts are a PageRank of 2 or better; some have even outranked the home page with a PR of 4!
ITCN NJ Web Design and Programming – PageRank increased from 4 to 5. ITCN has been getting a lot of press lately, what with all the new contracts and acceptance into the Better Business Bureau, so it’s no surprise that it is growing in PageRank – good press and online marketing creates buzz!
Engraved Well Personalized Engraved Gifts – Wow. I just took this client on and was able to increase their PageRank from a 0 to a 4. A 4 point PageRank increase! These are my best results to date – and oh yeah, I’ve tripled traffic as well. I hope they’re happy :)
David Blass, Teaneck Dentist serving Bergen County, NJ – This was a brand new domain which I was able to promote from no PageRank at all to a 3. Another massive increase which I’m pretty proud about. He’s in a very competitive local market, however, and has an extremely limited SEO budget, so the SERP results are not as great as I would like …. yet.
As I always say, PageRank isn’t everything – in fact for me, it’s nothing more than something to brag about. What truly matters is your position in the SERPs for your keywords, and how much traffic you are getting. So for the next post I’ll return to blogging about more substantive SEO matters which can help your own site increase it’s effectiveness.