Company launches new services to help enterprises and individuals stake out their names on more than 300 social media networks today — as well as those sites to emerge tomorrow
KnowEm, the company working to help brands manage their identity across the web, launched a new family of premier services recently. Designed around customer feedback, these will help Fortune 500 corporations and small businesses alike stake their claim in the ever-changing social media landscape. Additionally, the company announced that it has recently acquired FriendsCall.Me, a service that enables companies to manage their personal brands on the web, for an undisclosed amount.
Both KnowEm and FriendsCall.Me launched in April 2009 and quickly grew their client bases. This rapid growth in social media-conscious companies demonstrates the need for such services to take charge of identity in this new arena. FriendsCall.Me was the brainchild of Darius A Monsef IV, the creator of the popular design community, COLOURlovers.com, and community organizer for Microsoft’s Photosynth.com.
Existing FriendsCall.Me customers will automatically be transferred to KnowEm’s service. By leveraging the synergistic technology and functionality of FriendsCall.Me, KnowEm can enhance their service offerings to create further opportunities in branding and identity management.
“Much like with domain names, there’s now a race to create identities in social media,” explained KnowEm co-founder, Barry Wise. “But managing identities in this new space is far more complex than securing a domain name. There are hundreds of popular web 2.0 networks, with new sites popping up each day. It’s a challenge enough for companies to keep track of where they have a presence, not to mention the time-consuming work of creating profiles where they don’t.”
For no charge, KnowEm lets brand owners instantly check the availability of their branded usernames and keywords on more than 330 popular social networks. Sites range from well-known networks like Twitter and YouTube, to influential niche networks in Blogging, News, Community, Entertainment, Photo, Travel, Health, and other categories. KnowEm returns a list of these niche websites where the brand is and isn’t registered — and then takes it a step farther by automatically securing names, even creating profiles, on all these sites.
KnowEm has been offering its services in beta since April, and has been working with a wide range of clients — including a major search engine, large pharmaceutical company, restaurant chains, as well as mom-and-pop businesses. Over 200,000 profiles have already been secured and created through KnowEm.
“Since our beta launch in April, we’ve seen a strong demand from companies of all sizes and these new services are a direct result from their input,” said Michael Streko, co-founder of KnowEm. “We’re committed to making it as easy as possible for companies to make sure their identities are protected and they’re participating across the full scope of today and tomorrow’s most popular sites.”
The company also announced that entrepreneurs Paige Craig and Brian Solis have joined the KnowEm Advisory Board.
Anyone can visit knowem.com to start managing their social media identity today.
KnowEm.com (https://knowem.com) monitors hundreds of popular websites for brandjacking and cybermedia identity theft. By entering a username, which can be a brand name, internet identity, or vanity URL, KnowEm.com allows you to instantly monitor the availability of that username on over 300 popular social networks such as Twitter, MySpace and Digg.