Search Engine Optimization,Web Design

Why SEO Needs Your Web Content

24 Oct , 2008  

A client recently approached me to discuss redesigning their website, optimizing it to rank well in Google, and contracting me for some basic marketing and promotion. Now, this has happened to me a few times, so I don’t want to single out any one client (and I wouldn’t mention them by name even if you asked me). But their thought process was, well, we’ve got about 100 or so pages indexed right now, but we want to get rid of them and pare that down to just a half dozen or so really sales-driven content pages.

My question, of course, was Why?

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Search Engine Optimization

A Case for Using NoFollow in Your Internal Link Structure

15 Oct , 2008  

A while back I mentioned how much better the web would be if all of us small blog owners banded together in the “dofollow” movement and removed the nofollow attribute from our comments and links to other websites. The theory I espouse is that major commercial websites (like wikipedia.org) have enough links coming to them, we don’t need to give them any more; however, smaller blog-style sites need all the help they can get. So use nofollow links to link out to the big boys and dofollow links to the rest of the unwashed masses.

I still think that’s a good theory and a great way to run your blog, but it doesn’t necessarily work with a decent-sized informational or service website. If you’ve got anywhere between a couple hundred to a couple hundred thousand pages indexed (or hoping to be indexed) in your website, then you’re going to need to consider a proper internal link structure. Hopefully this was put into practice when you originally designed the site and mapped out the site architecture. You did do that, didn’t you?

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Code Samples,Search Engine Optimization

SEO Canonical URLs And 301 Redirects In Windows IIS 6, IIS 7

9 Oct , 2008  

https url in browser

Some readers have emailed me asking why I’m only writing about canonical URL and redirect issues for the apache/linux platform and haven’t given any advice on how to fix these issues on Microsoft Windows IIS/ASP.NET servers. So in the interest of equal time, I figure I had better present fixes for both old and new versions of IIS. In IIS 6 it can be corrected with global.asax, but with IIS 7 Microsoft added URL redirect support to the web.config file. First a URL redirect fix for the older versions of ASP.NET on IIS 6:

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Code Samples,Search Engine Optimization

SEO Issues with Duplicate Content: Htaccess, Robots and URLs – Part 2

6 Oct , 2008  

This is Part 2 of a series on SEO and duplicate content issues. In the first part I discussed using your Apache .htaccess file with 301 redirects on Linux servers to fix canonical URL problems.

OK, now that I’ve answered the question of canonical URLs, let’s get back to that pesky duplicate content issue. Hacking your .htaccess file solved one problem, but what if you have different URLs which all point to the same content? Something like this …

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Code Samples,Search Engine Optimization

SEO Issues with Duplicate Content: Htaccess, Robots and URLs – Part 1

4 Oct , 2008  

duplicate-content

2 Copy Cats - No one likes Duplicate ContentThere’s a lot of important SEO issues to talk about here, so I am breaking this blog post into two parts. First let me start by explaining why this blog post came about. I recently encountered a problem with a client who was on a shared hosting platform with really bad tech support (you know the type – godaddy, 1&1, hostgator, etc.). The problem was the site’s home page was answering on too many URLs. For example, the following URLs all delivered the same content:

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Search Engine Optimization

September Google PageRank Update – What Happened?

29 Sep , 2008  

I leave New Jersey for a few days and look what happens … Google decides to update it’s toolbar PageRank on it’s 10th Anniversay! Right in the middle of my Florida vacation. But since I’m in the habit of creating self-serving blog posts every time PageRank updates, I figured I might as well put up a quick note about what happened with the latest one.

First of all, I haven’t noticed any dramatic changes with the Google algorithm. Some alarmists (probably forum spammers) are posting about it in the Digital Point forums, but I have used the same techniques as I always have to increase PageRank and it’s worked the same every time. So if there are any major changes, it’s not effecting my SEO.

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Search Engine Optimization

Soul-Crushing Failures with Google Adwords PPC Marketing

22 Sep , 2008  

Yes, it is what it sounds like. I spent a small fortune on one of my sites with Google CPC Adwords last week and lost my investment. Well, when I say lost, I mean I didn’t make any profit. I made just barely enough to cover my loss, but to me breaking even is a loss. Especially when viewed as lost opportunities.

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Search Engine Optimization,Web Design

Why Google and Your Visitors Hate Flash Splash/Intro Pages

15 Sep , 2008  

We’ve all seen them before, although they are becoming a bit more rare these days. You visit a website looking for actual information (really?) and instead you find a big, bloated fanciful flash intro with zooming text and Strauss’ Also Sprach Zarathustra blaring (yes, it’s now better known as the 2001 Space Odyssey Theme, but I will always remember it as the opening to the Elvis Aloha in Hawaii concert).

Apparently someone felt their website was so awe-inspiring and awesome that it needed a monumental fanfare to announce it before your mere mortal eyes were allowed to actually view it. That, or someone’s nephew just bought Flash and did a really cool job zooming a logo in and out.

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Search Engine Optimization

5 SEO Linkbuilding Tips to Boost Search Results In Google

11 Sep , 2008  

From the 1st Tee at the Knoll East Golf Course in Parsippany, NJ

Yesterday afternoon I left the office early to go golfing with my brother at the Parsippany Knoll East golf course (in Parsippany, New Jersey, of course) and since I was on the Links I got to thinking about my next blog post about linkbuilding. It occurred to me that I’m always telling clients the most important aspect of increasing your search result visibility within Google is to build links; but I never really mention how.

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Search Engine Optimization

Keyword Stuffing: Google vs. Yahoo’s Treatment of Keywords

4 Sep , 2008  

Everyone on the internet this morning seems to be doing one of two things: googling for Sarah Palin or blogging about the new Google web browser, Chrome. So like any good SEO I start thinking about how I can capture a piece of this search engine traffic. My bright idea? Why not capture both markets by titling a blog post What Sarah Palin could do with the Chrome on a Trailer Hitch? Of course, I won’t do that, because I’m all about ethical SEO, and that’s what my blog post will be about today – how to not engage in keyword stuffing.

Keyword Stuffing is just like turkey.  Too dry without gravy

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Search Engine Optimization

A Criticism of NoFollow Links: Why You Should Not Use Them

21 Aug , 2008  

OK, I admit it, I used to be the kind of guy who was tied up with using nofollow links to channel PageRank authority to my blog’s self-serving links. But I recently read a blog post over at Blue Jar, and subsequently found a great Wordpress plugin for Nofollow Reciprocity, which opened my eyes to “dofollow” blog links.

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Code Samples,Search Engine Optimization

How to Create 404 Page Not Found Custom Error Pages in PHP

15 Aug , 2008  

Sexy Girl Motioning Stop, Page Not Found 404Google’s Official Blog has been talking about 404 server response codes (Page Not Found errors) this week, and since I just wrote about 301 Redirect Responses last week I guess I might as well pick up where they left off and describe how to handle a custom 404 message with a PHP page. As a web developer and an SEO it’s important to understand how web servers work, as it can impact both site performance for your users and for search engines.

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