Search Engine Optimization

SEO Case Study: Apache, .htaccess and 301 Redirects

7 Aug , 2008  

If you’re thinking about changing domain names, or moving or renaming all the files on your website, then you probably have come across more than one person telling you to put 301 redirects in your .htaccess file. This will tell search engines, and your visitors’ browsers, that your website content has moved to a new location. I recently had to do this, and I thought I’d share what effect it had on the site and how it’s worked out for me.

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Search Engine Optimization,Web Design

Why You Should Use SEO Semantic Coding and Semantic Markup

3 Aug , 2008  

Code the OG way: old-fashioned typewriter

A few weeks ago I outlined some guidelines for using semantic markup and semantic SEO coding for search engine optimization purposes. I explained a little about what semantic coding is, but perhaps I didn’t fully explain why one might want to use semantic coding for SEO purposes. In this post I’d like to explain not only what semantic markup is, but why it would be useful and why you should be using it as a best practice in coding web designs.

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Search Engine Optimization

July Google PageRank Is Here – What’s Your PageRank?

25 Jul , 2008  

It looks like this is it – according to Matt Cutts’ Google Blog, he announced yesterday that the Google Toolbar Pageranks are being updated. It’s been a while since the last PageRank update – right around the end of April, 2008 – but it has been an expected interval, since it appears the Google PageRank updates are coming in every 3 months.

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Search Engine Optimization

How To Improve Your Search Result Visibility In Google

10 Jul , 2008  

Search visibility is like finding what you want in a bowl of soup

Amit Singhal, a Google Fellow in charge of the ranking team at Google, shed some light on the Google search results algorithm on the Official Google Blog yesterday. By no means a quick and easy answer on how to improve your result in Google, he simply outlines what Google feels is the 3 most important factors in how Google ranks pages for keyword results:

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Search Engine Optimization

The Wisest Person’s Guide to Long Tail Keyword Marketing

2 Jul , 2008  

long tail

This morning I took a look at my incoming search keywords on Google and found I ranked first for the term, “who are wisest people all over the world.” Unfortunately, I don’t even appear on the first page of results for the more grammatically accurate term, “who are the wisest people all over the world,” but I figure that’s OK. Anyone searching for wisdom with such poor grammar is probably better off ending up on my site, rather than bugging the world’s wisest people with their strange and inaccurately worded queries. Questions like “What is meaning of life?” and “Where do we go after die?” can probably become fairly annoying after a while if you actually are the wisest person all over the world.

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Search Engine Optimization

How to Use Google to Find the Best Keywords for Your Site

24 Jun , 2008  

Words on a page with Target circled as KeywordPerhaps the most important aspect of optimizing your site for search engine exposure is knowing which keywords to optimize. A large part of search engine optimization work is targetting the right keywords; you’ve got to figure out what people are searching for before you can try and get their queries directed to your website.

A lot of web designers and SEOs (incorrectly) assume that Google and other search engines will return relevant results based on the content of your site; they won’t.

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Search Engine Optimization

Useful (and Useless) Meta Tags In SEO and Web Design

11 Jun , 2008  

Many web designers I talk with are still confused about which Meta Tags they should include in their code. While it is acceptable knowledge among SEOs that the Meta Description tag is somewhat useful and the Meta Keywords tag is very rarely used, most designers don’t realize the majority of all meta tags are absolutely useless for SEO purposes. That’s right, useless.

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Search Engine Optimization

Robots Exclusion Protocol for Yahoo, Google and Microsoft

4 Jun , 2008  

Yahoo

Yahoo announced yesterday that they were releasing detailed documentation on the Robots Exclusion Protocol (REP) and how Yahoo, Google and MSN would handle it. The REP, commonly utilized by webmasters in the form of a robots.txt file or in META tags, has been around since the 90s. By specifying certain robot rules, such as noindex or nofollow, webmasters can in some ways “hide” sections of their website which they do not want included in search results.

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Search Engine Optimization

The Importance of Internal Link Power

3 Jun , 2008  

GoogleA lot of people trying to optimize their website for search engines often focus on researching and obtaining good backlinks on other websites, while ignoring the importance of internal links on their own site. I’ve had some great success moving a site up in SERPs by simply changing the anchor text of some internal links.

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Search Engine Optimization,Web Design

Semantic Markup and Semantic Coding Guidelines for SEO

15 May , 2008  

Semantic Code Markup - I Dare You Pulp Fiction Meme

As a web designer, you want your website design to look good and be aesthetically pleasing to the eye. Think of semantic coding as making the content on your website aesthetically pleasing to search engines like Google and Yahoo. Semantic markup (or Semantic coding) is the practice of programming your website so that the code used is descriptive and representative of the information it contains.

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Search Engine Optimization

The Purpose of Press Releases in SEO Marketing

8 May , 2008  

The goal of press releases in SEO marketing: increasing organic exposure. The goal of traditional press releases was to be read; the goal of SEO marketing is to be found in search engines. Of course, you’ve got to have something which people actually want to read and link to, which makes your job even harder now. So how do you do it?

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Search Engine Optimization

Google PageRank just updated yesterday – What’s your PageRank?

1 May , 2008  

I always tell clients don’t worry about Pagerank, worry about SERPs (Search Engine Result Pages). Would you rather be in the top 3 results for your search term in Google, or do you want to have a high PageRank? The truth is, the two are not very related at all.

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