Search Engine Optimization

Marketing Your Online Presence: Banner Ads or Text Links

12 Nov , 2008  

In case you didn’t know it, the days of traditional banner advertising on websites with high volume traffic solely for the sake of getting traffic are pretty much over. That’s right, I said it – there’s just no ROI in banner ads. Conversions are low, prices are still inflated, and there is little or no SEO benefit. Most website visitors are just too sensitized as to what an advertisement looks like and click on them with less and less frequency. Sure, there are some modern variations besides the typical 468 x 60 top of page banner, such as dancing animations, small square blog banners, etc., and they do perform a little better. But for the most part people simply don’t like graphic banner ads.

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