A client recently approached me to discuss redesigning their website, optimizing it to rank well in Google, and contracting me for some basic marketing and promotion. Now, this has happened to me a few times, so I don’t want to single out any one client (and I wouldn’t mention them by name even if you asked me). But their thought process was, well, we’ve got about 100 or so pages indexed right now, but we want to get rid of them and pare that down to just a half dozen or so really sales-driven content pages.
My question, of course, was Why?
We had an early start this year. I was on the Morristown train by 8:30 yesterday morning along with a few thousand other early party-goers, heading to the Steepchase Horse Race in Far Hills, NJ. Better known simply as The Hunt (aka the Hunt for beer, the Hunt for a ride home, the Hunt for pretty much anything except class, dignity and sobriety), this is a massive tailgate party for what I’m told is a horse race which goes on all around the infield festivities. Everyone from Northern New Jersey (or, as it seems, everyone who is anyone) is probably aware of the Hunt party at Moorland Farms in Far Hills, NJ.